All At Once

Garth Beyer

All At Once

Change doesn’t happen all at once, and for the most part, it shouldn’t.

Different variables require different levels of attention.

Consider a DJ’s turntable. You can push all dials and bars to their limit, but then the noise is overbearing and insignificant.

You may think the dream of any project is to get all variables balanced–Update the website at the same time you update the brochures at the same time you update social profiles and email signatures.

But the problem with this thinking of complete alignment and consistency across platforms is that growth favors the growers, not those who stand still because they’ve reached equilibrium.

Too many businesses work to have everything match and then they stay there and watch sales decline, fans find someone new; they watch what they thought was a perfect balance start to crumble.

 

Stay Positive & Always Be Pushing

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Garth Beyer
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