You can call more often to get more leads, sell at a lower price, make a camera that’s more powerful all to be better than your competition. More often than not, trying to be better is racing to the bottom, and the worst part is you might win.
Better, I feel, to be different than to be better.
What motivations are your competitors not fulfilling? What gap does your competition not care enough to fill? What void can you place yourself in to leverage the power of giving something that people need, but have not yet gotten? What angle are you pitching that your competitors can’t?
Stay Positive & Be A Maker (Race To The Top)
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- What You Don’t Expect To Hear - April 23, 2024
- A Story To Add - April 22, 2024
- Over-communication And Advertising - April 21, 2024
