The best time to assume is when you don’t know and neither does your target.
The majority of assumptions you’ll make about a customer will likely be wrong, but at least you’ll know by testing your assumption.
And your customers can’t tell you because they have trouble imagining how you can be infinitely better, too.
Anyway, eventually you’ll be right and your target will be that much more grateful for your brand’s existence.
To make that kind of progress, though, you have to be willing to be wrong, you have to be willing to assume, to try and to learn.
Stay Positive & It’s The Trifecta Of Business Development
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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