Your competitors might be stupid, inactive, unproductive, disorganized and uncaring.
But taking this approach doesn’t help you because they still exist. Obviously their target doesn’t care enough to choose you instead. So there must be something else at work.
What if they were reliable (as shown through their guarantees) and discerning (as shown by the limited quantity of product they sell) and surprisingly creative (as shown through their packaging). Now we begin to see what qualities make them special… and we see that you’re trying to be reliable, discerning and surprisingly creative too.
The problem then is you’re no different from your competitor even if you are a bit smarter, a bit more active, a bit more productive, organized and caring. At each other’s core, you’re each trying to achieve the same brand status.
The key to boiling your competition down, isn’t to literally criticize them until they evaporate. It’s to think of them in the brightest light, almost as if you are the one running their company. What do they stand for?
Why would you then stand for the same thing?
It’s often unclear how similar you are to your competitors until you stop attacking them and start seeing them as they are: businesses that exist with a purpose and that have a core brand nature. Think deeply about what it is and you just may discover the real key to differentiating yourself.
Stay Positive & Gotta See The Tree Through The Forest
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