There is a general concept when devising a communications strategy to list all the different mediums that you wish to communicate through. Before and after doing so, you want to rate each medium on how effective you believe it will be pertaining to the goal you wish to reach through that medium.
Here is a long list of various mediums that you may be using or may think of using next.
Print it out, highlight the ones you use/want to use, and rate each one.
- Newsletter
- Text messages
- Teleconference
- Notice boards
- Direct mailing
- Mobile app
- CEO briefing
- Posters
- Logo’d pens/pads/etc.,
- Lunchtime meeting
- Intranet article
- Launch event
- Videos
- Blog
- Press release
- Team meeting
- Podcast on intranet
Doing so allows you to monitor the effectiveness of your methods of communication. By evaluating your expectations and results, you will learn where to cut expenses and where to redirect them.
Note: Many mediums may feel broad. If that is the case, make note next to it what how you will actually use the medium. For example, will you use Facebook for advertising? For starting debates with followers? For sweepstakes? Identify exactly what you will do through each medium.
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