The thought process behind a competitive advantage often begins with what you can do that no other competitor can do.
It’s about ownership. About that special aspect that makes your brand your brand.
All the while you search for that sole differentiator, brands all around you are setting themselves apart not in what they do, but in how much they do.
Consider combining these two aspects. It’s not so much about outperforming a competitor, it’s about out-executing them.
You and all your competitors have great ideas for differentiation, but the sole factor that will set you apart is action.
Stay Positive & Take Action
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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