When you hear a complaint about price, it’s not an absolute value problem you have, it’s a perception value.
Lowering prices is a race to the bottom, and a quick one at that.
Explaining the value of your product or service is an uphill battle, but far more valuable to customers.
Stay Positive & It’s All About Perception
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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