Connecting with a fan, igniting a feeling that they’ve been understood – it used to be a surprise and delight tactic for brands.
Marketing used to be one-way. A brand would yell, mass market and blanket an audience with advertisements and that one moment you got to speak to a human or that time they started with “we listened and…” was special.
Now it’s a given. It’s expected. It’s the entry fee to a loyal fan.
If you can’t get your target to feel that they are being understood (and it’s not something you can fake), then there’s no way you’ll make it.
Stay Positive & What Are You Doing To Make Your Target Feel Understood?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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