Here’s an exercise to prove you’re empathizing with your customer.
Open your note taking app of choice and begin writing down as many stories as you can that your customer is telling him or herself about your product or service.
For example:
“I want it to be easy for other people to notice that I’m part of a certain group; that they’ll know they’re meeting someone fun and motivated and still down-to-earth. That’s why I buy Johnny Cupcakes shirts.”
“So many people make shirts cheaply and they’re super uncomfortable to lounge around in. That’s why I buy Johnny Cupcakes shirts. They’re so soft and fit me perfectly–just a little large to be breathable.”
And so on.
Stay Positive & Go Ahead, How Many Can You Write Up?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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