If you consider what persuasion is, it’s not manipulation or an improper use of control.
Persuasion is really communicating the meaningful.
You persuade by relaying emotional benefits and explaining how what you have to offer impacts an existing worldview.
Persuasion is about being human, vulnerable and showing that you don’t just know, but actually feel how the other person feels, what challenges they’re facing, what motivations they have.
The facts and details and the “what” of what you have to offer matter, but not to start.
Stay Positive & To Start, Show You Can Wear Their Shoes
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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