People have always been interested in stories.
It feels like more so now than ever before. It leaves me wondering…
What if you made the logo smaller and the story larger?
What if you switched the “about us” page to a “why we exist” page?
What if you put the story into a video instead of buying a bigger megaphone?
To become remarkable, you have to put the own in known; as in owning your story, flaunting it, showcasing it, making it so obvious that it’s the first thing anyone interacting with you or your brand experiences and subsequently remembers.
The story has to come first.
Stay Positive & There’s A Difference Between What You And They Want
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
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