(Great) marketers read about so many remarkable events, products, strategies from a variety of genres and from all over the globe because it helps them get closer to greatness.
Just as the motto goes that you are the average of the five people you spend the most time with, your product/service’s greatness is the average greatness of the five brands you spend the most time with.
Nothing, not even creating something from nothing, will get you to greatness faster than surrounding yourself with examples of it.
What are you reading? What’s something great you’ve come across? What’s remarkable?
Stay Positive & Keep Note Of What Makes A Brand Great
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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