Making Your Story Meaningless

Meaningless Storytelling

It doesn’t take much for people to shrug off your story.

Here are some common traps company messaging can fall into:

  • Setting high expectations and under-delivering
  • Building a customer list instead of trust with customers
  • Making the same commitments as competitors
  • Hoping to make a splash instead of drip, drip, drip
  • Trying to be all things to all people
  • Confusing the brand feeling
    (you can’t be reserved and spritzy at the same time, yet many companies try)
  • Being quiet is better than putting ourselves out there
  • Add your own in the comments section?

 

Stay Positive & A Good Story Is A Bridge Over All These Pitfalls

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Garth Beyer
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