Not The Person You Were Looking For

Storyteller Marketing

Many times on your pursuit of doing what makes you happy, you’ll run into people who you didn’t intend to run into.

You’ll be looking for the President of an organization and get their receptionist. You’ll call for an editor, but get one of their reporters. You will market your business to one target, but another will come knocking on your door.

The big question is:

Will you be ready when they raise their hands, call your phone, knock on your door?

Turns out the only way to get good at talking about your crazy idea (and if it’s not crazy, you might consider thinking up a new one), is to talk to as many people about it.

Not critics, not your family, but people who have also pursued or are currently pursuing a big idea. Talk to anyone who will listen intently. Set up meetings, introduce yourself, reach out and connect with area business owners.

Do this, because before you can turn your idea into a reality, you’ll have to sell the story of it, and, guaranteed, you’ll come across people you weren’t looking for, but who will want to hear what you’re thinking. Are you prepared to tell your story off the cuff?

 

Stay Positive & You’re A Storyteller Now, Start Telling

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Garth Beyer
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