Attention is expensive.
Even when it seems like attention was gotten easily, a lot of effort was put into the stunt or for those two worlds to collide or to steal a glance away from a competitor.
What I see so many brands fail it is this: You’ve got their attention… now what?
Stay Positive & Maybe Invest More In An Answer Than Attention
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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