People That Matter

People That Matter

Two groups of people matter for your business.

The diehards, the ones that are regularly showing up, the ambassadors–These folk are in it for the sense of community, and they sure as hell make you happy to be in business.

You matter to them and they matter to you.

Secondary, but still vital to appeal to, are those who don’t know what it’s like to be in the first group. It’s your job to show them, to get to know them, to treat them like they are already “in.”

 

Stay Positive & It Works Out When You Treat All Like The First Group (Even If They’re Not…Yet)

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Garth Beyer
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