For everyone who does not know, an Elevator Speech is like taking an entire encyclopedia book set and turning it into a one page slap in the face. I call it a slap in the face race because those who can summarize themselves or their business to get their listener to act the quickest, wins. The typical elevator speech summarizes
1 everything you do*
2 everything you are made of*
3 everything the listener should consider
4 everything you envision*
5 everything you achieved*
5.5 every reason the person you’re talking to should quit whatever job they have and come work for you
*Note: I always remind people that an elevator speech should encompass both your business and yourself because the listener may love your business but not like you and vise-verse. It is not only about getting someone to fall in love with your business — winning them over and having them fall in love with your purpose is just as important.
How To Start Writing An Elevator Speech
Molly Gordon advises you to jot down words and phrases that stand out most to you and promote yourself and your business. She then has you pick two of the words or phrases and reflect upon them to create part of your elevator speech. Almost the same as breaking down an encyclopedia isn’t it? Just as you, if I were given enough time to use a thesaurus to find words that made my blog sound as if it were rated #1 in all countries of the world, I could. Unlike Molly, I don’t want you to choose two out of the hundred words you think of. I want you to choose two words that encompass the hundred words you wrote down and the thousand you didn’t. Once you have accomplished this, you have the basis of your elevator speech. Now you can do the same for the 5.5 variables of an elevator speech that I provided above. Make a list for each variable and then finding two words or phrases that encompass everything on your list, do not use the best two achievements. Why not? Because you can gloat about specifics after your elevator speech is up.
How To Get Off The Elevator… With Your Investor
Personally, I do not have an elevator speech, not because I hate time limits and restrictions. I think having time restrictions on everything in life allows you to live it to the fullest (Pareto Principle). I do not have one because I do not see an elevator speech as being a pitch to sell an idea. I do not see it as a challenge which the only reward is getting a chance to have a longer conversation at a later time. The true point of an elevator speech is to get your listeners to forget about the thirty seconds. What I bring to the table with every new idea is the goal of forgetting the time limit. Every meeting I go to, especially the ones with a time limit of 15 min, 30 min, or an hour, I make it a goal to be there longer. Whether I am with there along with the other members, or just the boss — I am there after the meeting “ends”.
At one job interview I had, I was told that I had 30 minutes because they were meeting others to interview as well. Before the day of the interview, I told myself that I was going to be there for 45 minutes. I told other people as well because I know the power in telling people that you are going to do something. (Fear of disappointing the ones you love is a strong motivator) The next day I checked my phone for the time as I left the Coffee shop where the interview was held… 45 minutes exactly. I promoted myself and connected with the employer enough to get them to forget about the time limit. Success
Why Bother Having An Elevator Speech
If it does not make sense to you yet, an elevator speech is “one of the most effective methods available to reach new buyers and clients with a winning message”, says Bloomberg BusinessWeek. You might be thinking how you are going to work hard for everything in life and there are no easy rides to success like an elevator. I was once told that the elevator in life is always broken — I was going to have to take the stairs. How true is that? We will always have to work for our success, hence the “stairs to success” or “steps to success”. Although I look up to the one who told me that, I have to argue that the elevator is always there but someone is always on it already. You can’t argue that you wont get your chance to take the elevator at a hotel no matter how many people are using it. Your time will come. I am positive that each and every one of us gets at least one chance to use the elevator..
Will you be ready to go on?
Stay Positive and Prepared
Garth E. Beyer
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Awesome Article! I haven’t put together an “elevator speech” since college, but I am going to take these tips and try to create a new, more effective pitch. I look forward to following your blog. Thanks again for the great advice!
This thoughts will come in handy. The elevator speech makes sense although I also believe in spontaneity and putting your best foot forward in a natural, sincere way. Thanks for the wonderful advices…