Styles used to have their own cults.
High waist, bootlegged jeans used to be a style worn by a tribe of women who knew what made their appearance special was the style.
Then high waist, bootlegged jeans became commoditized. You could get them in target. Get them in the Gap. Get them at Wal-Mart. You didn’t need to search Vintage eBay retailers … you could find them on Amazon.
Nearly every style has followed suit.
Now what builds a tribe, what makes one feel special wearing a certain style isn’t the style, it’s the story.
The story of the brand name stitched on the waist. The story of the founder. The story the tribe of high waist-bootlegged-jean-wearing women tell themselves.
Stay Positive & Show Is Nothing Without Tell
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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