Selling Feelings

At a grocery store the other week I got in line with my cart of food, which included organic bananas. When the cashier grabbed the bananas, he said, “you know that it’s dumb to pay extra for organic bananas that are genetically identical to regular bananas, right?”

I had no clue how to respond.

You know those “I should have said…” moments, when you think of the perfect response after the fact? It was one of those situations.

If I could rewind time I would have reminded him we don’t purchase things because of what people label them with, not directly anyway. We pay for products and services to feel a particular way.

Organic bananas and regular bananas may have the same genetic compound and benefit my body in the same way scientifically, but they make me feel completely different.

I feel cleaner eating organic bananas, and thus happier, more content with my choice. I feel like my body benefits more with organic bananas: I have more energy, a fuller stomach, better poops. And perhaps it’s just my mind, but I think organic bananas taste better too.

When we challenge, doubt, and write off everything, when we settle for the generic and the banal, we also sacrifice the benefits that come with ignorance, that come with placebos, that come with just feeling good!

I’ve been known to say, “It feels good, to feel good.”

I won’t let a know-it-all cashier stop me from that. Organic Bananas, always.

 

Stay Positive & He’s Bananas