Brand

Worse Than Being Spied On (Being Branded)

Garth Beyer

You’re getting branded, right now, as you read this, as you think about it. You’re being branded.

What makes this worse than being spied on is that you know you’re being branded. 100 % certainty. The only guarantee this market can give you as that you’re being branded.

Every action you take, the words you share, the style you present adds to your brand.

Food for thought. Hope you’re eating right.

Yes, even food is an attribute to your brand. I will always remember the Justin’s chocolate peanut butter cups and sushi that Seth Godin had for everyone at his Pick Yourself event.

PR Botique And Originality

Garth Beyer

Here’s an oxymoron: everyone is unique.

If every PR agency continues to say they are a boutique public relations firm, the term boutique will lose all it’s meaning, all of its power.

Here are four out of a thousands of sites that consider themselves Boutique firms or agencies:

Heck, this one has Boutique in its name.

Now here is where I show that I don’t know everything. Before researching this concept, I thought I was on to something big. I wanted to show that PR firms and agencies need to quit saying they are all unique, they are all boutiques, they are all different niches of PR and to come up with something more meaningful. PR Outhouse, Exclusive PR, PR Booth, or something like PR Superette are all better variations than the traditional and overused Boutique.

All cool ideas, I feel, but then I read this.

So maybe these PR firms and agencies are not doing any wrong when calling themselves a Boutique, but don’t you agree they can be more original?