Effective Strategy Questions

Effective Strategy Questions

Communication Strategy

1) What’s the ultimate objective? Can you cut it down to 3-5 words?

2) Who is it you want to communicate with?

3) What do you want them to do? What action should they take after hearing from you?

4) What’s in it for them? Is there a reward to taking that action?

5) This will help you decide the best time to send an email. When is the best time to send your message? And where? Perhaps it’s not email.

6) What is the best tone for this message? Does it align with your voice on other platforms?

7) What’s the central idea? What’s your one word? What’s the point?

 

Stay Positive & Is This Strategy The Best Strategy?

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“All The President’s Men”: A Journalist’s Review

The question was brought up whether anyone in class had any previous knowledge about the Watergate scandal. I’ve heard about it, in middle school we glided over it in history class, it gets referenced from time to time, but I couldn’t give you an actual summary about it.

I thought I would gain further background knowledge on the subject by watching the film “All the President’s Men” (1976), but, being blunt, I was disappointed. I thought that watching this movie would lead to a better understanding of what actually happened with the Watergate scandal, thus instilling me with an emotional reaction that I could use next time the scandal was referenced or brought up in conversation. In turn, and in playing increasingly close attention to the movie, I learned more about journalism than I did about the actual scandal.

To ease into what I learned, take for instance the immediacy that the reporters Carl Bernstein and Bob Woodward took in writing notes as soon as a conversation with someone ended. In fact, and if they could, they did their best to pull out notebooks during a conversation. While it’s not unexpected, I do recall reading a passage in our text “Telling True Stories” which hinted at being careful as to when you pull the notebook out and how you want to make the person you are interviewing think that it is not even there. As a side note of my journalism geekyness, I mimicked the reporter’s immediacy to writing the story after getting their notes, in writing this paper.

On a similar note (pun intended), there were a few interesting tactics which I noticed that Bernstein and Woodward used to acquire information. After all, there is no note taking if there is no information to write down. The first technique was quite obviously; get the person to like you. In one scene Bernstein had complimented and connected with a girl who in turn gave him some leads to follow. A second strategy was patience. During one phone conversation Woodward simply remained silent while the person on the other end would continuously add on to her story after a few moments of hearing no response from Woodward. She had felt obligated to continue talking. The last tactic I noticed was the infamous guilt trip. In a couple of scenes you found Woodward saying something similar to “we don’t want you to do something that makes you feel uncomfortable.” As a result, the person does what she was asked.

While on the subject of communication, there was a scene in which Woodward was speaking to someone who only knew Spanish. I feel there is an even greater need to know multiple languages in journalism. While there are plenty more translators, it’s a common understanding that people are more friendly and open to you when you attempt to speak to them in their language, when they feel that you are part of their culture and not an outsider.

Something that I feel that the majority of people underestimate about those in journalism is the level of critical thinking, philosophy, and reason in communication that the vocation requires. Woodward and Bernstein took an entirely different execution of good cop, bad cop in their interrogations. They had played off of each other to get the information they required to get answers or confirmations. As you likely noticed, there is an incredible amount of guess-work in reporting, but guesswork is perfectly fine when you can get confirmations. In order to get those confirmations, what do you have to do? Yes, you have to be persistent, but you must have an in-depth knowledge of how a person’s brain works.

All in all, the movie “All the President’s Men” clearly had the intention to divulge the lifestyle of a Journalist at the time, much more than communicating information of the Watergate scandal. The movie felt nothing like a documentary. To top this response off, here are a couple of my favorite lines.

“If you got’m by their balls, their hearts and minds will follow.”

“How do you keep going with something you don’t believe in?

You just have to start over again.”

Overcoming Communication Palisades: Part Two

Yesterday you learned a four-step process to overcoming communication palisades. Now I am happy to present the Public Relations checklist for overcoming communication barriers, also known as the 7 C’s of Effective Communication.

7 C’s of Effective Communication: Clarity, Conciseness, Consideration, Completeness, Coherency, Courtesy, and Correctness.

1. Clarity: The more you focus on something, the more clear it becomes. Make sure you maintain your focus by only communicating a specific message by using concrete wording and adding emphasis only to the message itself, not tangents of the message.

2. Conciseness: Many reporters will take pages of notes on an event and go back to high light only the important facts. Being concise is creating a message out of only those highlighted features. Conciseness involves minimizing word usage; it is the combination of “brief” and “point”.

3. Consideration: Quite plainly, know your audience. Stick your feet in their shoes and wear them out. Consideration is about tweaking the words that you have used to focus on what you want to deliver, so that they also adhere to the wants and needs of the audience who will receive the message. This is your opportunity to empathize.

4. Completeness: Completeness is about representation, about credibility, about conveying all the facts accordingly. In conveying all the facts, it answers any questions that may be sparked by the presented information. When you work on making something complete, it is the only time that it is expected to add more information to the focus so that it answers those questions.

5. Coherency: While a message may have all its facts, do they flow? Making a communication coherent insinuates adding transitional phrases, checking and re checking the wording, and breaking the message into segments while maintaining the connections.

6. Courtesy: Remember the end of Overcoming Communication Palisades: Part One?    Be human and stay positive.

7. Correctness: Being straightforward, get an editor. In fact, get five editors, a few friends, and a couple of co-workers or other people in the PR field to review your message. Just do it, you may never realize how much it matters, but if you don’t do it, you will. That’s the unsatisfying result of correctness.

As everything in PR and communication, there are always more ways to look at definitions, tables, concepts, etc,. Other C’s that get thrown into the fray: credibility, content, context, continuity, capability, channels, and concreteness. All of which involve some part or another of the concepts I have presented.