Who Decided This?

When someone walks through your agency, reviews your strategy plan, considers purchasing your product, can they answer this question?

Do they know who decided to have yellow lights instead of white lights in the chandelier? Do they know who decided to pitch magazine publications instead of Television news outlets?

Next, is that person accessible?

Ignorance is more rooted in not having a pathway for feedback to the person who made the decision than it is them not caring in the first place.

One of my colleagues sets the work flow up perfectly for the team. She says, “Garth, I want you to own this.” If anything were to go wrong, everyone knows who decided it and they have my contact info.

On the other hand, when I go to the bathroom and see the toilet paper isn’t on the right way or when I walk to the bank and I try pushing the door open when it’s meant to be pulled, who can I talk to about that?

 

In a world packed with designers and decision makers, are you making it clear to the customer, the viewer, the attendee, the visitor who decided X or Y or Z?

 

Stay Positive & Communicate Who Owns It And How To Reach Them

The Great Discourager

The Great Discourager

Better Than You

Here’s the sitch when it comes to going down the path of your passion: you’re not the only one, and nearly all the others down the same path are much, much better than you.

Want to be a beer writer? There are so many others better than you, more experienced. Steve Hindy, Maytag, Heather Vandenengel, Robin Shepard, this list could run a thousand.

Want to be a graphic designer for fortune 500 companies? The slots are already filled by someone bigger, taller, stronger, faster, and with a better stretched and exercised imagination than you.

Even something extremely specific, like a crêpe artist. There’s someone already more artistic with crepes who others will choose over you.

Unless.

Unless you tell a better story. Your story is the leverage you can have over someone more excelled than you. Your story is how you not only get a bite out of the stranger pool, but you turn the strangers into friends. Your story is your competitive advantage.

The decision you need to realize you’re making when you start following your heart and putting your passion to practice is that there will always be someone better than you, more skilled, more talented. You can’t let that be the great discourager.

The world can never have too many stories nor too many artists.

 

Stay Positive & Those Who You Feel Discouraged Be Can Be The Most Encouraging

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