Have you ever realized how much you have to prepare to destroy something?
Before a house can be torn down, you have to call two – five different “garbage” companies: one for the glass, one for the metal, one for the wood, one for the crud left inside and one for whatever is left.
Figuratively speaking, you even have to prepare for children to kick down the tower of blocks they made. They need to make sure they hit it at an angle that the blocks don’t go flying and hitting the cat or ending up under the couch.
It takes even more preparation to destroy part of something. If you need to do that, you’re better off starting from scratch. The time and effort you have to invest to prevent the parts you want to keep from falling down with the rest can be better spent building something better, more creatively and with a stronger frame.
A bridge won’t last if you only fix up half of it. That is like putting a band-aid on something that needs to be stitched. It may hold for a short period of time but with too much use it will tear open and bleed.
Simply putting it, destroying half or part of anything; a brand, a business, or a tower of blocks will not make you more successful. It will only postpone the total destruction, if not make it worse when it occurs.
There are two points to the “Prep To Destroy” concept.
1. The more simple and less time you put towards building something, the easier it is for someone to tear it down. The smaller and less stable it is, the less time someone has to put toward preparing to destroy it – survival of the fittest (the weakest are attacked first). Build something stable, don’t just focus on the infrastructure, focus on it all.
2. The time it takes to build something is relative to the time it would take for it to crumble down and be destroyed. It may take you 10 years to write that book you want, 20 to start the business you want or 30 to teach and build a team of incredible people but no one will spend that much time trying to tear any of that apart.
Stay Positive & Create Something Indestructible
Garth E. Beyer
