The End Of “I Didn’t Know”

A few hours of research can save a few dozen hours of repair, of attention, of credibility.

Very few businesses are ran on the premise of providing information to people who didn’t know they needed or wanted it.

Nearly every business is providing information for you to consume so you don’t make the mistake of going in blind.

There’s no reason for you to pitch a strategy to a client without reading up on some case studies and seeing what other competitor brands are doing.

There’s no reason for you to buy tickets to Germany without knowing your passport needs to have at minimum 10 months before its expiration to get in the country. (Sorry, Nick.)

There’s no reason for you to not start a podcast because you don’t know how.

I always say, “you don’t know until you know,” and it’s so easy to know now. Why would you ever not?

 

Stay Positive & Do Your Research Before You Waste Time, Money, Respect, Attention…

In The Box Podcast

Episode 12: Startups, Rewards Points, Staying Humble And More – Podcast

On this episode of In The Box Podcast, we talked about the state of things like everyone wanting to start a business, the continuous rise of rent, and if rewards points are better than cash back.

We lightened things up when chatting about why it’s hard to change our minds, how we can stay humble and embrace humility, and discovering our own balance.

Subscribe if you haven’t already, and enjoy.

Episode 12: Startups, Rewards Points, Staying Humble And More

Startups – Does it feel like everyone wants to start their own business?

Rent – Despite a ton of housing going up in Madison, why has the price of rent continued to go up?

Rewards Points – what are the advantages of having a credit card with reward points as opposed to cash back?

Change your mind – Why is it so hard to change a mind?

Staying humble – What does humble and humility mean to you? (How can we be more of each)

Input vs Output – How does one know when its time to focus on output vs. input? (should they be balanced?)

 

Stay Positive & How Do You Balance?

Ebb And Flow Of Information For Creativity’s Sake

Ebb And Flow Of Information For Creativity’s Sake

I used to visit 20 websites, watch five or so videos and listen to at least two podcast episodes a day. I would say, on average, I spent about 2.5 to 3 hours taking in information for creativity’s sake. Heck, I needed more blog post ideas. Or so I thought.

For the start of 2015, I took all my online information sources, put them in a single Evernote, and haven’t really touched them since. To my surprise, it hasn’t been my downfall.

I still show up and blog every day. I still have thought-provoking conversations with friends and colleagues. I still have a steady flow of creative ideas that I document or ship. I still manage to hear and learn about the latest trends.

I’ve ignored the signals in my brain pressuring me to read more, digest more, learn more, absorb more. Instead, I realized by doing more, I’m learning just as much, but also have creative work to show for it.

Information only gets you so far. Sometimes it doesn’t get you anywhere.

 

Stay Positive & Doing Might Give You All The Info You Need

In The Box Podcast

Episode 2: The Daily Me, Workplace Hierarchy, Streaking And More – Podcast

On this episode of In The Box podcast, we talked about the narrowing of journalism, customer acquisition for startups, a bit about ice hockey, restaurants in Madison, the computerization of the workforce, and the importance of feedback in the chain of command in a company.

Episode 2: The Daily Me, Workforce Hierarchy, Streaking

Ice Hockey – “Good isn’t good enough when better is expected.” What do you think of this?

Restaurants – Favorite restaurant in Madison in terms of bang for your buck?

Startups – What’s the first best move a new business can take to get more customers?

Journalism – How do you feel about the narrowing of information? Is only seeing what you like bad for society?

Computerization of the workforce – Are we overlooking the leverage imbalance created by the computerization of the workforce?

Workplace Hierarchy – How important is chain of command in a company?

 

Stay Positive & Think About Things Differently

The Routine We Often Forget To Break

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Just as what we eat influences the way we appear and feel, so it is with what we read.

I’ve read stories from the same 10 sources every day for the last six months. My brain is on autoconsumption. I’ve read enough from these authors that I can guess where they will go with their story after reading the first few lines.

As anything goes in life, you have to remember to shake things up.

This is a challenge to both you and me. We can do better if we broaden our informational horizons. At the end of my story tomorrow, I will post five different blogs/news sources that I’ve checked out. I encourage you to do the same by posting what you find in a comment to this or tomorrow’s post.

 

Stay Positive & Explore, Taste Something New

Garth E. Beyer

Photo credit click the photo to read other stories I've written

 

Making The Transition: The New World of Multitasking

Multitasker

One could suggest that after each blink, the student’s gaze is reset on something new: the lecturer, the slides projected on the wall, their cell phone, the person twirling their pencil one row up and one seat to the left of them, their homework for another class they have laid on their desk, a different tab on their laptop, or, finally, the note taking document they have opened on their computer. Multi-tasking is as much performing various actions as it is transitioning one’s focus from one task to another. Notice how I said transition, rather than refocusing – something to be elaborated on.

Understanding multitasking

Like many words in the English language, multitasking can have multiple definitions based on each person’s interpretation. Is multitasking the complete focus on two or more tasks? Is it a split but constant focus on two or more tasks? Or is it the complete focus on one task and quick transition to another task?

We can only direct our attention to one thing at a time. Although many things may be going on around us – intentionally placed there or not – we do not have the cognitive ability to focus on more than one task. According to Jon Hamilton with NPR, we’re all unitaskers.

If you are writing and listening to music, you may be filtering out the music while you write, but you’re not actually listening to the music and writing simultaneously. The institutionalized idea of multitasking – that you can focus on more than one thing at a time, efficiently – is a myth.

When doing two or more things at once, you can only ever be executing one thing at a time. (Executing being defined as “to perform or do.” Furthermore, to “perform” is to accomplish a task with a great deal of flair. A crappy written assignment because you were listening to music at the same time isn’t a performance. But singing all the lyrics – while you were writing – is.)

In the argument of whether multitasking entails transitions or the complete need to refocus to different tasks is a valid one. First, let’s look at the latter.

If you were to listen to an exciting story on NPR, but then the phone rings, you must refocus your attention solely because the interaction requires different cognitive processes to fulfill. Your brain must shift what sensors are being used and how it processes the data of a phone conversation.

It’s one thing to listen to a story, but another to handle a conversation. This entails re-focusing which requires a sufficient amount of cognitive energy, resulting in underperformance of the task being switched to. Much like there are transaction costs, there are also transition costs.

In essence, yes, in some cases, we must re-focus, but re-focusing is part of the transition and not a separate action.

The keyword here is “transitioning,” which implies a fluid motion, a smooth shift. Whether this can be trained and developed is another argument. For those who do it poorly, we justify it by saying that they had to re-focus, when really, they didn’t transition effectively.

What the world wants and what school teaches

Interestingly with the speed that technology is growing, so are our brains. What we thought we were capable of in the tech world in 2001, is child’s play when compared to what we can do today. The same goes with our brains, cognitively speaking.

Today’s conventional wisdom notes that multitasking is a valuable talent when competing in the fast lane job market, especially if a position involves digital/online interaction. (What position doesn’t anymore?) Our jobs rely on being plugged in, connected; switching ports every 35 seconds. Why do we teach the opposite?

Not only do we teach the opposite, instructors do their best to prevent self-education and preparation for the real world in their class by calling on their assistant to watch the class and report who is on Facebook during lecture. Some install electronic spyware on students’ computers to monitor their attention. This may actually prevent self-education.

If you agree that teachers can or should manipulate a student through mere observation – playing the “I’m the master, you’re the student role” – look at a study James Kraushaar and David Novak put together. They installed monitoring software on their students’ computers (with their acknowledgment and approval) and when looking at the reports, found that students engaged in multitasking even knowing their actions were being recorded. The same goes for students who are threatened with a lower grade if they are caught on their cell phones – they still do it!

Instead of placing security cameras and bars on students’ internet browsers, why not create a class that leverages students’ desire to multitask? Have students tweet the lecture, getting them involved. Or give students a chat room to enter during lecture that they can talk to each other about what the teacher is lecturing on. Reward the top tweeter. Forcing the way students learn is a cop-out, a detrimental one, at that. Changing the way teachers teach is hard work. Hard, but worth it.

Those reporting that multitasking is an “epidemic” and “dangerous” to students are the ones advocating for the resetting of how students learn. Well, the traditional ways students learn just don’t work anymore. Instead of forcing kids to learn, change how we teach. This isn’t a chicken and egg situation.

A look at what is being multitasked in school

When multitasking your brain shifts its processing from the hippocampus (responsible for memory) to the straitum (responsible for rote tasks), yes, making it more difficult to learn and recall what you have learned, but who needs to remember what we can Google?

The negative consequences to multitasking don’t always apply when you look at what is being multitasked in school. Take, for example, a student that is studying for a test while listening to music, texting, and watching a movie. This is a terrible way to study, that is, if the test were tomorrow. But, what if you took into consideration that the test was still two weeks away? While studying this way may not result in complete memorization, it will result in a sense of familiarity to the information and that is good enough at the time.

I know students. I have worked, surveyed, and interacted with all ages of students to discover one vital study habit that those despising the act of multitasking overlook. Going back to our example of the student and her test, what if the test was tomorrow? I guarantee that, while the television and music may be on, her phone is on silent and she is filtering out the distractions. I have discovered that students can assess the degree of focus that they need to have to complete an assignment at a level of their own acceptance (as opposed to the teacher).

Beyond multitasking, students are catching on to Pareto’s principle – that 80 percent of their best work is produced in 20 percent of the time available. The end all be all of those multitasking is that, well, they basically get the same grade at the end of the year whether they multitask or not. The real perk is the social capital that is acquired because they multitasked.

However, there are still those that will argue that. For instance, cognitive scientist David Meyer said, “What [students] get out of their study might be less deep. The belief [among teens] is that they’re getting good at this and that they’re much better than the older generation at it and that there’s no cost to their efficiency.”

Seven years ago, this was true. Teenagers had just begun multitasking without knowing how to control it, assess situations that require focus, or understand the consequences (transition costs) of multitasking.

Now if you were to ask students if they thought they could do the same quality work multitasking as they would not multitasking, very few would agree with it.

Mentioned earlier, with the sophisticated technology emerging, our own brains are growing, evolving, and developing at an extremely fast pace. Instead of pulling from research done more than two years ago, I suggest researchers resurvey and retest students multitasking abilities now. They will discover that multitasking is a controlled factor with the majority of students and their study habits.

Suggestions have been made that we train ourselves to not look at our phone every 20 seconds, to stay focused, and to take our time on critical thinking. In a world that makes you feel required to do more and more things in a shorter period of time, why would school want to teach the opposite? We should instead teach students to think critically for shorter periods of time and to adapt to the world we live in. If we’re going to spend our energy on anything, let it be on moving forward, not backward.

Information Revolution

1971 polymath economist Herbert A. Simon wrote maybe the most summarizing depiction of our digital neoteric conflict: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

When multitasking (or being distracted), our brains process and store information differently than if we were to focus on the task at hand. This leads to memory interruption.

After sharing a piece of entertaining information with my coworkers, I tried remembering the article that I read it from. Alas, I could not recall what article it was. My inability to recall is not the fault of my memory, but of the input process leading to it becoming part of my memory. I was likely listening to music, reading two other articles, texting, and tweeting ideas while reading the article, resulting in a chopped up version of the memory.

There are two notes to make from this experience and the information revolution.

The first is obvious; I recalled the point of the article very clearly. That – not the source – is what is the truly important part, right? When writing, yes, sources are vital. But when people, especially students, are reading or sharing information, we can forget altogether that someone actually thought of the idea first. Whether that has positive or negative consequences is an argument made elsewhere.

Secondly, there’s a plethora of information that can be recalled in an instant when necessary. Why memorize the date of the civil war and its key players when you can Google it and have an even thorough (and certain) answer within seconds. If I wanted to, I could have Googled the idea I shared with my coworkers and found the article it was attached to. The unique attribute to searching information online is that you may end up finding more than one source stating the same thing, which, in essence, decreases the importance of the information and leans it toward the concept of “common knowledge.”

At the most basic level, we’re moving through a period of survival of the cognitive fittest. While some believe that our distraction is a “full-blown epidemic—a genitive plague that has the potential to wipe out an entire generation of focused and productive thought,” and if experts are correct in saying that the damage done will take hundreds of years to fix, why fix it? It seems quicker and easier to adjust the rest of the world to account for it.

Lastly, this article wouldn’t be complete without…

Noting that during this article, I replied to two texts, entered the Twitterverse, built a ramp for my coworker’s five year old’s leggo car, went on Facebook to ask my friend about her project on ADHD, changed my playlist on Spotify, listened to music, made an art piece of my name with stickynotes, checked the stats of the NHL playoffs, replied to a work email, brainstormed what to write about on my blog, and emailed a coworker about a Madison Police tweet that failed to acknowledge character limits. (“[…] man has been charged with the sexual ass”) Oh, and this was just in the first 30 minutes I spent writing this article.

This article is a product of multitasking. In a world of Nike inspired demands, is this article the most well written one you will read? You’re the judge. But it is finished, you did read it, and it’s out there for others to read and share. Maybe our attention deficit is changing the world, or maybe the world has changed so much that what it asks of us is to change with it. The paradox is, to do so; it will take a lot of focus.

 

Stay Positive & How Do You Multitask Better?

Garth E. Beyer

Photo credit

Bonus: Help is everywhere

“Mastering Attention to Transform Experience.” Worth watching.

Read what other students think in the comments section

As for the effect multitasking has on grades, you can find my answer to that in my manifesto on education: Start Schooling Dreams

How It Works

There is a little known benefit to watching how something works.

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For most things, you can read blogs, watch YouTube videos, or flip on the television show How Stuff Works to see how exactly something works. If you’re a real adventurer, you might go to the location of “it” and see for yourself how it works.

The little known benefit of watching how things work is that it becomes ever more difficult to hate it, dispute it, or rant about it.

After seeing this video on how clutches work, I don’t find myself getting angry when I’m shifting my motorcycle and it jerks me forward or backward.

There’s a natural tendency to care more about what we know more about. All opinions change as more information is acquired.

Next time something frustrates you. Learn about it.

 

Stay Positive & Stress Ball Profits Are Now Seeing A Decrease

(how do they even work anyway…)

Garth E. Beyer

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