In The Box Podcast

Episode 23: Principle Of Least Interest, Promoting Efficiency, Finding Your Audience And More – Podcast

On this episode of In The Box Podcast, we talked about getting comfortable with admitting you don’t know something, how the principle of least interest can function for the better, how to promote efficiency when two people are doing the same task, what the best reward is you can give someone who has done great work, and how to find an audience. Enjoy and be sure to subscribe.

Episode 23: Principle Of Least Interest, Promoting Efficiency, Finding Your Audience And More

I don’t know – One way to get comfortable with saying ‘I don’t know”

Principle of least interest – Do you believe in the principle of least interest

Promote efficiency – Does pitting friends against each other for a reward function effectively as a way to promote efficiency?

Work rewards – What is the best reward to give someone for their hard work?

Bonus – What is one way for a business person to find their audience?

 

Stay Positive & Surround Yourself By People Who Are All In

The End Of “I Didn’t Know”

A few hours of research can save a few dozen hours of repair, of attention, of credibility.

Very few businesses are ran on the premise of providing information to people who didn’t know they needed or wanted it.

Nearly every business is providing information for you to consume so you don’t make the mistake of going in blind.

There’s no reason for you to pitch a strategy to a client without reading up on some case studies and seeing what other competitor brands are doing.

There’s no reason for you to buy tickets to Germany without knowing your passport needs to have at minimum 10 months before its expiration to get in the country. (Sorry, Nick.)

There’s no reason for you to not start a podcast because you don’t know how.

I always say, “you don’t know until you know,” and it’s so easy to know now. Why would you ever not?

 

Stay Positive & Do Your Research Before You Waste Time, Money, Respect, Attention…

Age Matters, But Should It?

Age Matters, But Should It?

Steve Jobs has more experience than me, but if I have read up on every single lesson he has learned from all his experience, then does he actually know more? or do we know the same amount? or do I still know less?

I’m toying with the concept of age and why it matters so much. I’ve had a number of experiences where I could do something, but my age got in the way.

While still in high school I applied for a newspaper job, a job people go through four years of college to do and number of internships to get, but I knew I could do it well enough or at least learn fast enough to do it as well as anyone else.

No surprise, I didn’t get the job. I was too young.

I wanted to run a seminar on finances, but was told not enough people would come because what 40-year-old is going to believe anything a 19-year-old has to say, regardless of the fact I’ve written more than 200 articles on money management, started selling at age 6, bought a Corvette at the age of 15, and graduated without any debt and studied everything all the financial gurus put out there.

Even with the experience, I was still too young.

Knowledge is power…so long as you’re at an age people will believe that

I’m constantly blogging about business, startups, and public relations concepts. I’m spitting out things I know to be true, part from experience, part from obsessively studying others’ success and failures and learning from other people.

If I’m not talking to someone about the marketing industry or a business idea either of us have, I have buds in my ear listening to others share their stories via podcasts, if not that, I’m lifting weights while thinking about trends or talking to my girlfriend about the next thing I’m going to chase. I’m a carrot guy, not a stick guy, and I’m still not as trusted as Steve Jobs, Seth Godin or Chris Brogan because, well, they’re older than me.

Knowledge, wisdom, insight are all very subjective matters. I’ve worked heavily the last year and a half to convince others I have all the above despite my (in the grand scheme of things) minimum amount of experience. Through that process I’ve lost connection with a lot of my readers. After an email from a blunt friend and conversation with my girlfriend (likely to be posted on my blog tomorrow), I’ve realized I stopped doing what I preach others to do: be personal.

Age matters, and fighting the perception others have is an uphill battle I’m exhausted fighting. Instead of sharing what I know, I will again be sharing how I came to know it. I’ll show how I’ve become a 22-year-old with a 30-year-old brain and why I find myself saying “I’m such an old man” more often than I like.

I invite you to stop by GarthBox more often. There will be more about my suffering, anxiety, nervousness, uncertainty, risk-taking, and lying to myself, and, of course, how I’ve overcome it all.

 

Stay Positive & Stick Around For The Ride

*In lieu of this sort-of announcement blog post, In The Box Podcast will be available on iTunes beginning of March. My cohost Michael Langlois and I chat about 6 themes, which you’ll know about in advance of each podcast so you can listen to just what you want to hear. I hope you find them all interesting and…personal.


					
Unlocking Potential #9: Q&A With Matt Haze

Unlocking Potential #9: Q&A With Matt Haze

Matt HazeThis particular Q&A is with non-other than Matt Haze, the man behind the @30RockTree Twitter account. He’s an entertainer and excessively active on Twitter and Facebook.

Matt has lived on both coasts while working on his career in entertainment and currently resides in NYC.

He’s a radio geek and late night show fanatic, but also a go-getter, mover, and shaker, which makes him perfect for a segment on my Unlocking Potential series.

Welcome the one-and-only, Matt Haze.

Q: Read your Twitter bio. Check. Looked around on your website. Check. Tell us about your real, authentic self in a few sentences, something the Internet hasn’t told us. Who is Matt Haze, really?

I’m just a guy observing things in the world and hoping to share what I see through comedy.  There’s so many thoughts that run through my head that if they don’t get out, I really think I will explode!

Q: What does a day in the life of Matt Haze look like?

There is never one exact day, really.  Which in a way is bad because real creativity comes from habits.  I’m a loyal Seth Godin fan and I know that persistent shipping of content every day is what gets you out there.  For years I’ve wanted to build a daily routine, but it’s tough.  Some days, I start really early to do a radio or TV thing.  Some days, I sleep in because I was hosting an event until the wee hours of the morning the night before.  Some days, I’m on the road to get to another gig.  But I honestly love it that way.

Q: What’s your muse, you art, your purpose? (Was it hard to discover this?)

To make people laugh like they’ve never seen or heard something before. I’ve always had an idea what it is I do, but it’s always been tough to put into words.  A few weeks ago, my buddy Sammy Simpson and I had a catch up coffee.  This is the exact topic we talked about.  He’s a really smart guy and he helped me to formulate that into words.

Q: What has been the toughest decision you had to make? How did you decide what to do?

There’s two that come to mind.  First, when I left my full time radio gig in Akron, Ohio in 2005.  Part of me knew I wasn’t going to stay there and it was time to do something different.  My last day was a mess because part of me was really thinking that this was a mistake.  Looking back, it was a good thing I left for many reasons.  It was the start of a crazy new journey and chapter.  Secondly, when I decided to go back east and leave Los Angeles.  Part of me felt like I failed at LA.  When, in reality, it wasn’t for me.  It was a good learning experience and I’m glad I did it.

Q: What is success to you?

This has been something I’ve been struggling with the last year.  For many, they look at what I’ve done and think “oh he’s successful!  He’s done stuff!”  But I grew up in the old school media world.  There’s still part of me that feels I need to be validated by some higher being (boss or company) to feel “successful.”  But as the landscape has changed in the last 10 years, I also know that’s total bullshit.  Success is doing projects that are meaningful for me.  If I’ve made someone happy or succeeded a client’s expectations, I’d call that a success.

Q: What are three essential habits for success?

Oh I am HORRIBLE for habits.  But here’s three things I do every day that I know help me grow.

  1. I consume content. I’m always looking at links, stories, videos, whatever people are talking about.  I may not watch the big TV shows people are talking about, but I know what they are.  You have to have an idea what is going on out there to be able to create content that relates.
  2. I interact on social.  If I didn’t interact with people, they wouldn’t share my content or help me get a gig.  Social is a two way street.  You have to treat it that way for it to fully work.
  3. I network.  It goes with number two, but I make an effort to reach out 2-3 times a year with my top influencers to remind them I’m out there and see how I can help them.  When I sold real estate for two minutes, I was taught that most people only have space in their brain for 1-2 names of agents.  You want to be one or two of those.  No matter what you do, I feel this is true.  Being top of mind is KEY.  And that takes effort, communication and talking to people to make happen.

Q: What was holding you back from being a remarkable entertainer?

MYSELF.  I am my own worst enemy.  My closest friends hear my private thoughts about how I feel about my work.  I’ll get a call about an amazing opportunity and I’ll instantly start to doubt myself.  “Oh someone must have made a mistake.”  I think we all suffer from this.

Q: If you got to go back ten years, but could only take with you one piece of knowledge that you know now, what would it be?

Trust your gut.  Just do it.

Q: What are a few life lessons you want readers to take away from this?

The biggest one is to not be afraid to take a chance.  There are people who will come out of the woodwork to help you achieve whatever it is you want if you’re authentic.  If what you’re doing is true to your purpose and soul, people will help you.  Keep going.

Q: Where can people find your art?

Shameless plug: matthaze.com

 

Stay Positive & Seriously, Trust Your Gut

 

Connect To Connect To Connections

Yesterday I participated in a Twitter chat that a dear friend of mine put together.

For some it was their first Twitter chat, for others, far from their last. #cxchat is where connectors, entrepreneurs, creatives and makers share resources on topics such as networking, relationship management, professional growth, and community development.

Hosted by Michelle, she came up with a question every ten minutes that introduced a new topic. Rather than going through my reaction to the chat, here are three notes I really want to make.

1.

2. (What I believe is) the most powerful moment of the chat – when Karthik tweeted “Knowledge is on wikipedia, what’s not is the courage to apply it.”

3. You can find the #cxchat summary here.

Oh, yes. Can’t end without saying that Michelle will be putting on another #cxchat Tuesday the 11th at 4:00p.m. eastern time.

 

Stay Positive & Looking For Role Models?

Garth E. Beyer

*Yes, number 1 was left blank because I was speechless. Speechless that there really are people out there that want to connect with you, hear your ideas, share them, nurture them, and encourage you in return for your encouragement. There are people who are not looking to make it big, but working to make it – whatever “it” is into something remarkable. I’m speechless because after connecting with these impresario’s, they connected me to even more.

Why We Read: A Pyramid of Life (Information)

One reads to argue; grammatically, mechanically, ideologically. If we can’t argue in one or more of these ways, we pick one piece of a whole that we deem incomplete.

The description and detail does not fulfill our expectations. Not that we had them to begin with, but since we can’t argue one of the three ways posed above, we must find some flaw. Thus, we raise our expectations for information until we can deliver that flaw ourselves.

In other words, in order to argue one thing, we must collect one or more others writings that connect with our own thoughts of why the original piece of work is inadequate.

Simplified: We dig in our minds, as well as research, until we can one-up the concept we are arguing.

I read an article on Brain Pickings today that shared parts of Vannevar Bush’s essay’s. Maria Popova, whom I adore but must argue with, stated the following in response to one of the essay’s excerpts. In addition, she had provided this visual.

“To that end, I often think about the architecture of knowledge as a pyramid of sorts — at the base of it, there is all the information available to us; from it, we can generate some form of insight, which we then consolidate into knowledge; at our most optimal, at the top of the pyramid, we’re then able to glean from that knowledge some sort of wisdom about the world, and our place in it, and what matters in it and why.”

I love pyramids, more specifically though, I love BIG pyramids. Pyramids that contain everything available, everything manageable, everything attainable to make it as large and strong as Goliath. Of course, without the idea that a small pebble or a tap of the foot on it would knock it down.

If you haven’t gathered what I’m pointing out here, it is that this pyramid is incomplete. It’s missing a vital piece of human development and understanding. It’s missing, action. See for yourself.

By action, I clearly mean experience.  You can gather all the information possible, develop as much insight as you can, acquire any related knowledge on that subject from others, but you still won’t have wisdom. Simply because wisdom can only be shared through remarkable stories, and remarkable stories only come from experience.

I have added to this pyramid, I have argued against Bush and Popova, and I have strengthened an understanding of such a broad concept. Why we read, then, comes down to the need for progression, the creation of informational dynamics, and the simple fact that there is always room for improvement.

 

Stay Positive & What Do You Have Too Add

Garth E. Beyer

Unlocking Potential: Interview #3

I was thinking about motivation (what’s new…). I thought about how much I love to motivate people, I mean, I live for it, I give motivational speeches and obviously I write a lot of motivational content. The question popped in my mind, what motivated me to motivate people?

I came up with two answers. The first is that seeing people like Zig Ziglar, Seth Godin, or my interviewee today Karthik, motivate other people. If there weren’t people motivating other people, nothing would get done in the world, it would be void of accomplishments that matter. The second answer is that I am freaking amazed at us, at people, at human beings. Our abilities are out of this world, literally. I simply want to bring out more of these godlike abilities in people, I want to continue to be amazed at a higher level which means I need to motivate more.

This is an aspect of the Unlocking Potential series. To motivate these artists and to have these artists be motivated to motivate other artists. If you are just jumping in, you can catch Interview #1 here and Interview #2 here.

Without further do,
Interview: Karthik Puvvada

As you know from my “Pick Yourself” post, I attended Seth Godin’s Pick Yourself event in New York a couple of months ago. This interview, the third in my Unlocking Potential series, is with Karthik Puvvada, a friend who I met as a member of Seth’s tribe. Karthik’s blog is one I visit often for, not so much for information on how to fail, be free and break the status-quo (although it’s loaded with it), but for a reminder that there are other people like me that have a truly unbelievable spirit for progress, an unstoppable force for enjoying life and making the most out of it in every way possible. This is only touched on in Karthik’s introduction to the interview and provides great insight to the rest of the Q&A. -Enter Karthik-

My story:

I’m Karthik Puvvada and I hail from India. And like most Indians, I was brought up in a very conservative and struggling middle class family nudging and budging my childhood dreams with whatever little money we had.  Since I was born into the era of  “Great Indian Outsourcing Boom”,  I was compelled to chose the well established path of becoming an engineer and to work at a software company that I disliked.

I was clearly unhappy with what I was doing with my life.  Modifying bits and pieces of computer software written by some other engineers didn’t seem appealing to me. Especially when I loved building things. Especially when I believed I should be able to create things.

As a kid I dreamt about robotics,  and that suddenly appeared to me as my next destination. Despite heavy peer pressure and uncertainty of how I’d manage the finances to afford such a costly technological degree, I gave all the entrance tests with full vigor and hope.

After a dramatic turn of events, and with help of some amazing people, here I am, in the USA,  doing Masters majoring in Robotics with full scholarship.  I started believing in dreams even more from then.

This phenomenal dream-come-true incident in my life changed my perspective totally. It gave me enormous CONFIDENCE to go get what I want in life. I started reviving my half-killed dreams from childhood.

Writing is one.

Q: What would you die without?

Fire in the belly.  If there’s going to be a day when I feel sapless about my dreams, and give up on them, that day, you can proclaim me dead. Officially. I don’t see any reason to be called alive when I’ve killed my dreams. I am what my dreams are. The rest is just a piece of flesh.

Writing, film-making, advertising, technology startups, for now I’m in love with these. So badly that I can exchange going to heaven for a chance to live my dreams.  This feeling, the feeling of otaku, the feeling of going any far to follow your passions in life is what I call “fire in the belly” and that is something I can’t afford to live without.

Q: How much time does following your passion consume each day? What is a typical day in your life’s conquest?

It’s an interesting question because the time it actually consumes to me is irrelevant.  I rather count it based on whether I had done the task I intended to do for that day or not.

Consider blogging. Sometimes it takes 20 minutes to write a blogpost, and sometimes 3 full hours. The beauty of imagination is it’s without limits. All kinds of limits, including time.

But, yeah, if I look back and estimate an average number, I think I spend around 2hrs per day on writing. The rest of time I spend on my other passions.  And on sleeping.  And on eating. And wait, on bathing too.

Q: How do you go about searching and finding motivation/inspiration?

Two things. One, I go outwards into the huge sea of knowledge online and offline and try to find stuff that stimulates my thinking. Something that pushes me away from my comfort zone. Something that provokes my mind, into action.

Steve Jobs, Seth Godin, Malcolm Gladwell, Mahatma Gandhi, Ayn Rand, Friedrich Neithzche, Swami Vivekananda,  Gautam Buddha, Pablo Picasso, Vincent Van Gogh, Randy Pausch ,Jon Goethe, Rabindranath Tagore,  Aristotle,  Michelangelo, David Ogilvy etc.

I read a lot about these incredible people. And their incredible faith in themselves that they can change the world.

Second, I go inwards into myself finding resonance for all that I read. There is a deeper level of consciousness in your own self that you can actually unleash if you poke it long enough.

It unravels an incredible urge that was within you all these years to do something in this world. To make your presence felt. To shake the world gently. Not for the heck of fame or money,  but to leave a legacy in the world, to leave a story of yours, to write your own destiny. This motivates me frantically. Sometimes, the motivation stays for weeks and drives me nuts to do something I thought I couldn’t do earlier.  I will elaborate on this in the further discussion.

Q: What two habits have you developed that produce the best results?

Over the past 2 ½ months, the greatest habit I have developed is the habit to develop a habit.  Like I wrote here, it was extremely painful for me to write everyday initially.

Most amateur writers would know that, after a few days, the challenge of writing something original is by itself a challenge and to do it every single day makes it even more of a nightmare. But still I didn’t give up. There were days where I sat with my laptop for hours and yet couldn’t produce an interesting write-up. But still I didn’t give up.  I tried just once more. That made the difference I think.

I once wrote, “The greatest thing about doing the greatest thing is actually doing it.”

So I knew there is no red button.

Though it didn’t look appealing to me initially, I realize how accurate Steve Pavlina was. He speaks about creating a habit, like a ritual everyday and doing it for 30days. Non stop. If you can pass this phase, most likely you are already enjoying what you are doing and you’ll want to continue. Makes total sense to me.

So, the two habits I’ve developed are a) develop a habit and b) develop a habit. Damn, that is the single most important thing.

Q: Do you plan on shipping a tangible product? Any ideas?

Yes. First, I want to finish up a new screenplay that I started last week. It’s a sci-fi mystery about a delusional scientist on a marooned island.

Second, I want to film an already existing script that I have. It’s going to be about fortune cookies in 3 different countries.

Third, I want to write an ebook, with illustrations, on my most favorite theme, “failing”. I love failing. I think that’s the best thing that happens to me everyday so that I wake up with a better game plan.

Fourth, I want to start up a new project on advertising this September online.

Q: How do you conquer the troubles that come with trying to write every day? (Time, Writers block, etc)

Simple. Have an iron will. I earlier had a plastic one I guess. It would always give up on my dreams. But this time around, I took the pains to form an iron will. The will to do it at any cost. Anyhow. Anywhere.

I remember writing a blog post borrowing a friend’s laptop after having a tiring day of paintball shooting.  I wrote one in a vacation in Chattanooga. I wrote one while I was sick with a stomach bug. When I’m in my regular daily routine, taking time out for writing is easy because I would have planned the day accordingly. It was quite a challenge to do the same when I’m out on the roads travelling or camping etc. Still, the iron will to do what I wanted to do cleared the way for me.

I don’t do it for the count, I don’t do it for the world. I do it ‘coz I challenged the most important person in my life, Myself.

Writing block, well, here’s where the travelling inwards theory I spoke above helps me. Swami Vivekananda spoke volumes about the power of the mind. He says, the question is in the mind, and if you look deeply, and probe keenly, the answer too is in the same mind, just a few blocks away.

It was a fantastic eye-opener for me. All my frustration, disgust and restlessness vanish into thin air whenever I recall this, and I head straight into a peaceful self-questioning mode. And voila, it has worked magic so far.

Q: If you had to give one piece of advice what would it be?

“It’s not the deed; it’s the “doing” that you should attach yourself to.”

I wrote a post titled “Do you love the doing?”. I’d say it is by far the hardest advice anyone can ever follow. But ironically, it is the surest way to excellence according to me.

Q: I believe mottos are vitally important for motivation. Would you create a new motto right now for the readers, a motto they have likely never heard before?

Speaking about how important risk-taking in life, atleast once in a while is, I wrote, “Trust your guts, and remember it’s all about the journey, not the destination. No one jumps of a cliff to experience landing, but to experience flying.”  

The favorite ones I wrote are:

“When your ideas, energy and focus are united by one, you become divided by zero, Mathematically they call it, THE INFINITE!  Be that!”

“Be the king. But first, fight the war.”

Q: As you know, I am on a constant verge to learn new life lessons and share them with people. Do you have any crucially important life lessons you would like to share?

I only have one lesson in my life. The lesson of hope. The lesson of dreams.

Einstein once famously said, “There are two ways to live: you can live as if nothing is a miracle; or you can live as if everything is a miracle.” For me, everything has begun to appear miraculous once I started following my dreams. Once I opened my eyes and shunned my doubts. We want the perfect world. The perfect skills. The perfect people.

And hence we are eternally pissed off at what’s at hand. If you think about it, an email from a teenage artist in Europe telling you how much he loved your writing is a miracle. A subscriber asking you if you majored in English literature is a miracle. A counselor of anti-bullying campaign loving your blog you wrote from miles away is a miracle. What more you want?

Life opens up to the fullest when you are ready to see it positively.

I once wrote, the moon is the moon always, it depends on who you are to perceive it beautifully or full of scars.

Look at life differently. Be the most energetic person you have ever met. Surround yourself with tons of positivity. Make new friendships. With extremely positive people. Have the brightest glimmer of hope in your eye. Feel thrilled about little things. May be you’ll look delusional to your naysayers. But try new things. Fail at them. Fail often. Fail publicly. Have an extra coating to your chest called courage. Coz it takes just one time to get it right, and remember, you will never be the same person again.

Q: Where can people find you and your art?

I write my heart out at www.bethepurplecow.tumblr.com.

__________________________________________________________________________________

Stay Positive & Purple

Garth E. Beyer                                                                                       “moo”