Worse Than Being Spied On (Being Branded)

You’re getting branded, right now, as you read this, as you think about it. You’re being branded.

What makes this worse than being spied on is that you know you’re being branded. 100 % certainty. The only guarantee this market can give you as that you’re being branded.

Every action you take, the words you share, the style you present adds to your brand.

Food for thought. Hope you’re eating right.

Yes, even food is an attribute to your brand. I will always remember the Justin’s chocolate peanut butter cups and sushi that Seth Godin had for everyone at his Pick Yourself event.

The Journalist Consul Conundrum

SamanthaPower

The short story of journalist diplomat, Samantha Power, is that she once (I am sure, still does) write about genocide and foreign policy. Then Power worked with the Obama administration and now is a UN Ambassador implementing change that she wrote was vital for society in her earlier works as a journalist.

Featured in an article by Jason Zengerle, he writes that,

“It’s almost as if her journalism and her advocacy were working against her. From the outside it was great, but from the inside she had to prove that she was a team player and could be trusted not to put her own template on everything.”

I couldn’t help but completely understand the predicament and responsibility that Power has. Recently I applied to an Officer Protocol position for the National Security Agency. After a few weeks, I have yet to hear anything. Naturally, I wondered why.

The simple answer: I blog.

An agency as large as the NSA (and not to mention the recent whistle blowing news surrounding the agency) wants someone invisible, someone who can follow orders, and someone who understands how the system works.

While I can connect with the last requirement, I’m a bit too… visible and opinionated to be what they are looking for. After all, I am an Op-Ed writer. Conclusively, I have to agree with Zengerle’s assumption that it is extremely difficult to be a journalist diplomat; the responsibilities, connections, habits, and overall lifestyle are completely different.

The article nearly ends by noting, “The truth is, the Power who wrote A Problem From Hell is not—and can’t be—the same Power now responsible for solving that problem.”

As a writer though, all I hope is that Power is still writing, even if it’s not seen for another 20 years.

 

Stay Positive & Sometimes It’s Better To Find Writing After The Fact

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