I Hope It Takes Time For Me To Get Noticed

I Hope It Takes Time For Me To Get Noticed

Not So Instant Success

If everyone knew about me and my work right away, it might be because I marketed myself just right and not that I’ve done anything truly remarkable.

Be it me or a piece of software or your new startup, if it’s immediately popular, immediately caught on by the masses, immediately has every spotlight shined on it, none are reliable indicators of remarkable work, of art.

For most innovations, the fact it has taken awhile to catch on means they are important because they have won over the skeptics, they have made it through hell and back.

Often times people sacrifice their business or themselves for the short-lived, well-marketed limelight rather than being in the game for the long haul; rather than creating evergreen, everlasting content; rather than doing the remarkable work of swaying the most skeptical influencers over time.

There is such a thing as a “get rich quick” strategy, but now a “be remarkable in seconds” one.

 

Stay Positive & Instant Attention Takes Away The Fun, The Pride, The Point Of Being An Artist

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Be Remarkable: Shun The Naysayers & Your Lizard Brain

Be Remarkable: Shun The Naysayers & Your Lizard Brain

I tell my team I only want to hear how we can make an idea work. I don’t want to hear all the issues of why it won’t work UNLESS they provide a solution to it that makes the work more remarkable.

Otherwise we push through, we ship, and if it fails, then we figure out why it didn’t work.

Shun The Naysayer, Be Remarkable

More often than not, your lizard brain will speak up with bogus reasons why an idea won’t work, miniscule excuses to quit, to not create, to not ship. “Not everyone will like it,” “they’re not willing to pay that much,” “they already have B that does Y, they don’t need C to do Y too.”

Unless your gut says it’s a bad idea, then your lizard brain is merely shooting shit, unworthy reasons to not take the risk, the leap, and by extension, not do the work that matters.

When fear is shouting at you to stop moving forward, it’s worth reminding yourself something that might not work, might also go viral.

Work that might not appeal to 1,000 people, might impact 10 people who become your new tribe for your next venture.

The book that might not get downloaded a million times, might get downloaded by your future business partner.

Amanda Palmer’s record label said it was a failure her record only sold 25,000 copies. Yet, when she ran her Kickstarter, just over 25,000 backers gave her more than $1.1 million to create something remarkable again.

It’s only when we listen to the lizard brain and the naysayers; only when we don’t push on and ship our ideas, that we truly lose.

Move forward and ship something. If it doesn’t work. Follow Neil Gaimon’s advice: make better art.

 

Stay Positive & You’ll Be Surprised At How Often Your Lizard Brain Is Wrong

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10 Principles For Creating Remarkable Work

10 Principles For Creating Remarkable Work

Creating Remarkable Work

 

1) You’ve got to give yourself time. For some that means working a job they don’t love because it affords them a few hours at night they can work and not worry about paying the bills. For others this may mean living in an area that is cheap, quiet, far from distractions. It may mean a hiatus from family and friends or it might just mean waking up an extra hour earlier. Without time, you won’t be able to do work that matters.

2) Get funded in odd ways. You’re fortunate enough to be creating in an age where crowdfunding is a popular method of supporting your art, your project. But don’t neglect the opportunities that don’t require a healthy network of supporters. A simple grant here, a one-day-a-week job there can do the trick. And remember, you don’t need a mass of supporters, you only need a few people who already value your work, who are your core tribe.

3) Write out your story. If you have to force it to be interesting, then change your story. Go restart your pursuit in a way that is whole-heatedly interesting. You can own a motto and a personal statement, but keep it to yourself. Let it inspire you and only you. People want to hear your interesting story, not the four word motto that only breaths life for you or the promise you made yourself at the start of the new year.

4) Declutter. Destroy. Decrease your inventory. Purge your inbox, your Evernote, your journals. When going through your collections, either find a way to use what you’ve planned, written, drawn immediately or toss it. Don’t think of incomplete projects and musings you see as failures to launch, see them as ideas that never had life in them to begin with. It’s okay. Let them go. It will be weight off your shoulders now and save you time later.

5) You don’t need regular input and feedback when you’re in the creating phase. Create in privacy. Fail in privacy. Closing your door means you shut out criticism that cripples your momentum, it means shunning the naysayers that drain your motivation, it means giving nothing for others to judge you by.

6) This tip and what prompted me to write this list comes from Teresita Fernandez’s commencement address: when someone compliments your work, don’t believe them unless they can convince you why they believe it’s good. “If they can’t convince you (and most people can’t) dismiss it as superficial and recognize that most bad consensus is made by people simply repeating that they ‘like’ something.”

7) Other than bad habits, you don’t have to give up anything you love or want to do in life in order to create remarkable work. You can travel to all the countries you want, have as many babies as you want or go to school for five more degrees. You can create remarkable work all the while. You don’t have to forfeit your dreams to do work that matters.

8) Don’t believe you need a mass following to fuel your work. A few people who support you, who care about you, who believe in you is all you need. Don’t tell yourself otherwise.

9) Be nice to everyone. Be gracious. Be thankful. Be sincere. Be personal. Be human. Be likable rather than interesting.

10) When you face fear, troubles, setbacks in life–be it with your fitness, family, finances, faith, friends–fall back on your work, your art to hold you up, not drugs, not alcohol, not other miserable people. Remember that the work you create to help others, can also help you.

 

Stay Positive & Any Other Principles You Think Are Essential? Tweet at me: @thegarthbox

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The Necessity Of Being Dynamic

The Necessity Of Being Dynamic

Dynamic Personality

Even as a freelance PR strategist, I never tell anyone I work alone on assignments. I always have a team. I always reach out to friends, experts, and alike. I ask for help, I have a couple other PR folk review my press release before a send it back to my client. PR is always a team-based activity whether you go at it as a freelancer or on an agency.

There’s a personality necessity I learned very, very early on that’s benefited me endlessly. I’ve also seen the lack of this personality be the downfall for other PR folk. You won’t make it the PR industry if you lack the ability to be dynamic.

If you’re being hired or doing the hiring, your team’s personalities will never align perfectly, nor should they. I like to think of perfect examples this way:

  • She can be pretty pushy, but she’s damn good at what she does.
  • He procrastinates and most of the time turns in assignments at the end of his deadline, but he always turns in absolutely brilliant work.
  • She’s an introvert, for sure, and you’ll be nervous if she understands what you’re asking her to do, but her work always proves she knows.

Madison Magazine mentioned a freelance writer of theirs who never makes deadline, but they know she always turns out the best work. (Naturally, they just give her a deadline that’s a few days before their actual deadline. It works.) If MadMag cut this freelancer, the quality of the magazine would suffer. So it goes with many many agencies and teams alike.

Be prepared to be dynamic with others, for we all have flaws others will work to overlook.

 

Stay Positive & Make It Easier For Them By Shipping Remarkable Work

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Remarkable Work

doesn’t have a schedule. Remarkable can happen any time of the day. The old 9 to 5 plan is just that, old.

The calendar of an artist is messy, clustered, and generally, all over the place. There are work meetings and social coffee meetups spotting throughout the week. The frantic-ness, the hysterics, the last-minute changes of plans perpetuate remarkable work. Why?

Because the lack of true routine allows you to connect with everyone better, allows you to attack a problem from multiple angles, and allows you to maintain an open mind about everything.

It should go without saying here that time needs to be made to relax, to be with close friends and family and to have some real reckless fun. However, these activities become greater memories when they’ve got to be fit into your day. You enjoy them more, you look forward to them more, you get lost in them – often finding the solution to a work problem. Go you.

A real artist is always on.

 

Stay Positive & Laugh When You Are Asked What An Average Day Is Like