A Problem-Solving Tool: SWOT

A Problem-Solving Tool: SWOT

To evaluate a public relations project or campaign, you can use the SWOT analysis, a strategic planning method that allows you to get a better understanding of the situation so you can make justified and positive adjustments.

This tool, credited to Albert Humphrey, is one that, if done at the beginning of a project or start of a decision-making process, can certainly be returned to at any point of the projects implementation. This SWOT analysis is the core of your project, its foundation, that if you are ever lost while on the path to making a decision, you can simply refer back to your SWOT analysis to redirect yourself on a profitable course.

Strengths: Attributes of the organization that are helpful to achieving the objective.
Weaknesses: Attributes of the organization that are harmful to achieving the objective.
Opportunities: External conditions that are helpful to achieving the objective.
Threats: External conditions that are harmful to achieving the objective.

What you may have noticed is that this analysis focuses both on internal affairs as well as external. Strengths and Weaknesses are regarded distinctly as internal factors, whereas Opportunities and Threats are regarded distinctly as external factors.

It is extremely important to label the conditions and attributes correctly in relation to whether they are internal or eternal as it is this sort of labeling that assists you in prioritizing, classifying your actions in order of importance.

For a visual examples and more information on the SWOT analysis, I suggest visiting this site.

Traceurs Are Not The Only Ones To Acquire Calluses

Callus: An especially toughened area of skin which has become relatively thick and hard in response to repeated friction or pressure,

While there is only one definition of Calluses, there are multiple forms of Calluses and of all the forms, they can be  summarized into two categories: The Good and The Bad.

The Bad

When things do not go the way we want, we often consider it a failure. With repetition, this will cause friction and eventually we will quit expecting great things for ourselves and no longer take any risks. We build a resistant callus of comfort toward the world. In addition to these mental calluses, we often form emotional calluses. We become tougher on others, sometimes so much that it produces more of a negative outcome than a positive one. Even in relationships, we may form calluses that prevent us from getting close to others again. In summary, when bad experiences begin to add up, the calluses formed in our minds and hearts become thickened. The real question to ask is are we really protecting ourselves from more bad than we would expose ourselves to greatness by becoming vulnerable?

The Good

“What doesn’t kill us, makes us stronger”, “Failures are stepping stones to success”, “Being strong does not mean avoiding the truth. It means accepting it, learning about it, and dealing with it head on.” I could spend days listing all the famous quotes and sayings about strength. What it breaks down to is the strongest of individuals build calluses around their failures and their weakest points. Whenever they are exposed to one of their faults, they allow a callus to grow in its place. Instead of growing calluses that prevent us from failure, it’s a positive behavior to grow calluses where their was a failure.

With enough failures, there will be no limitations.

On a handout titled “What To expect At A Wisconsin Parkour Class” the following was written..

“There is a saying in Parkour, that ‘Our fitness is our armor.’ This is the rationale behind our safe, incremental progressions, and also behind why we don’t wear gloves for training. We climb and crawl on concrete, railings, cement, gravel, and other urban and natural surfaces. As such, your hands will likely experience small cuts/scrapes, blistering, and some discomfort during class. Over time these will toughen up and will provide ‘natural gloves’ to protect your hands while doing Parkour. Many new students are surprised to truly feel concrete on their hands the first few times they train, and are also surprised at how quickly the discomfort goes away with regular practice.”

The Great

Isn’t the last line the absolute greatest? “and are also surprised at how quickly the discomfort goes away with regular practice“. Parkour remains a constant reminder to me that in order for me to grow where I am weak, to repair where I have faltered, I must continuously practice my behaviors in order to strengthen them – to acquire positive calluses. I look at it as this, whatever hell you come out of, whatever scrapes and scars you leave with – you will always become twice as strong. So who’s up for round 2?

Stay Positive and Acclimate To Your Strength

Garth E. Beyer