– Create a gadget for everyone to carry with them.
– Write a cook book everyone can read.
– Design a sweatshirt everyone will wear.
– Build a desk everyone can use.
Good luck… However, if none of those tasks work out and you find yourself incapable of appealing to the masses, perhaps, just perhaps try some of the following:
– Sketch something only a few may appreciate.
– Design an app only a few will love.
– Write a blog only a few will read daily.
– Build nightstands only a few can get their hands on.
While scarcity practically multiplies your success rate, so does personalization. Make something only a few will love. I’m not sure where anyone got in their minds to be successful you have to appeal to the masses. I’m not even sure why some businesses and individuals make it an end goal.
It also pays to remember you can only stretch yourself out to so many people. Do you think you can appeal to the masses? Better question, do you even want to?
Ever realize that just by properly stretching, your able to reach further? But so few stretch.
So many people stop before they reach their goal. More often than not, one easy stretch before they achieve it.
How To Reach Further
There are two types of reachers in this world. Those who don’t reach and those who don’t reach far enough.
And there is a single method that can improve the reach, the possibilities and the rewards of both types of people.
The simple method: make huge ridiculously unreasonable goals.
People Who Don’t Reach
Whoever said to do the hardest thing on your to-do list first, was wrong. Every small goal you complete adds to the length of your reach. The next goal you can reach a bit further and get a bit bigger of an award. The trouble with non-stretchers is that they have the choice to either do small reaches (small goals) or not reach at all (no goals). As it was expressed, it’s in our nature to do the easy thing first. In this case, for a non-stretcher, that would be doing nothing. (Yes, from time to time we may read something and be inspired to tackle the biggest baddest item on the to-do list first, but tomorrow is a new day and a new list and a new BIG thing. Is it rewarding to do the BIG thing first, yes. Does it last, no.) Non-stretchers never try hard, they will reach, but only for the easy things. They do the minimum. As a result, if you make a non-stretcher create enormous and outrageous goals, their options are to do the BIG goals, or the small goals. And folks, you have to agree with me, small goals are better than no goals.
When you get to that point, if you are not already there, you are considered a person who doesn’t reach far enough.
People Who Don’t Reach Far Enough
People who don’t reach far enough are those that stop running at 5k when they know they can run another kilometer. They will complete their goals but not take it further. It’s like the story of training fleas. You can put a handful of fleas in a jar and close the lid. They will keep jumping and hitting the lid. Eventually you can remove the lid and they won’t jump out, they will keep stopping at the height that they hit their heads at. People who don’t reach far enough are those fleas. They reach the goals they set, but stop themselves from jumping any higher.
Don’t get me wrong, people who don’t reach far enough do plenty of good in the world. They get a good education. They get a good job. They get a good home and car. They get a good family and personal relationship. Reasonably, they get a good future.
But “good” is not enough.
When have you ever heard a person getting hired as the new CEO for being good enough? When have you seen a President get chosen just for being good enough? When has the noble peace award been given to someone who was just “good”? What author has gone down into history for just being “good”?
Good, just isn’t enough. You have to do more, go the extra kilometer. The only way to do this is to create massive goals and when you have done all of those goals, make bigger ones. You know the saying there is always someone somewhere better than you or their soon will be? There is always a bigger goal that you can achieve and as you stretch further and further you will end up in a successful life, not one just good enough.
Reach and Take The Universe From My Hand, It Is Yours
