One way is to start with your own idea, build a business plan around it, and shout, shout, shout with hopes people hear you, switch from competitors to you, and give their attention. To be successful with this, you have to change the way people think, act, and feel.
Damn difficult to do.
Another way is to start by searching for a niche, an area that’s been untouched, perhaps listening to more than a million complaints of people until you come up with a solution. The method: you find a small problem and you provide a small solution.*
To be successful with this, you gather a tribe of like-minded people who have the same complaint, the same problem and you give your solution to them. Instead of changing the way people think, act, and feel, you’re listening, understanding and reacting to how people think, act, and feel.
You can shout, advertise and sell or you can connect, gather, and give.
Two ways to start a business. I think you know which way is better.
Stay Positive & Either Way, Have Fun With It
*All big problems have been solved with big solutions. Times have really changed. Think the taxi industry. Big solution for big problem. Then think of Uber and Lyft. Small problem. Small solution. Huge success.
Photo credit
