There’s a huge market comprised of people who notice, who are patient, who are watching to see if you show up every day, and if you show up with a consistent passion and focus in your work.
Bernadette is likely the best-type of friend you can make if you’re a brand. She notices good work. She’s part of the forgotten market.
She’s part of the tortoise market, rather than the hare market.
Social has brought us to think we have to appeal to the hare market to succeed; we have to be first, we have to share the most information, we have to continuously thrash (which has it’s place), we have to spread ourselves out, but so much of the racing is to the bottom.
I get caught up in the race from time to time when doing work for clients. Rushing means missing out on thinking about things differently, which requires information to sit for a bit. Thrashing has its place, but only if that’s the market you want to live in.
Think about it, Bernadette would have never talked to the painter if he were racing each day to get the job done, if he had thrown the tarps on the ground instead of graciously laying them out.
You have the choice to be picky about who you appeal to, and I suggest you consider it because all of not only what you do, but how you do it is dictated by the market you’re communicating with.
One isn’t better than the other. It merely does you, your work, and your clients justice to consider what market you want to speak to.
Stay Positive & Each Market Is A Lifestyle, Not Just A Marketing Style
