What’s Scary About Attracting More Followers

What’s Scary About Attracting More Followers

Follow Me On Twitter

Think of two different ways you can end an email.

(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.

(2) “See how those we work with celebrate our success” linking to a video.

Another fork in the road:

(1) “Sign up for our newsletter here” linking to a subscription form.

(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.

The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.

What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.

The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.

It’s an easy answer, but to a question that is rarely tackled.

 

Stay Positive & Who Matters More?

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Expecting Conversation

Expecting Conversation

Instagram Photo

I see a lot of social media posts and talk to others who create online content wondering why they are not getting any engagement, why no one is commenting on their Instagram photo or replying to any Tweets. My reply is two-fold.

Lack Of Communication

Those who see the blog post, the Instagram photo, the podcast, don’t know what they are supposed to do next. Amateurs – and I don’t mean it as an insult – simply state what they want the viewer to do. Some write “leave a comment in the comments section below” at the end of their blogpost or ask “please share this video with your friends” at the end of their YouTube bit. It works!

The more experienced communicators can craft the message in a way that asks the viewer to participate, to communicate in some way without asking straightforward. The wording, the voice, the structure matters, but takes hours of practice to get right.

Writing into a void is easy, writing to interact without requesting the interaction is di-fi-cult.

Take care how you craft your next message, when you write your next blog post, when you post an Instagram photo description. Be sure an objective viewer will know what you want them to do.

Lack Of Emotion

Simply stating, a lot of created social media content is safe. It’s banal. It’s all numbered, bolded, bulleted and smells like a PowerPoint.

If you’re not getting interaction (when interaction is what you want) you’re lacking emotion in your content. The Instagram photo isn’t moving enough, the YouTube channel doesn’t make the viewer feel like anything has changed after watching, the blog post doesn’t make the reader giddy to start something new.

The question to ask before you start anything, before you tweet, before you share a photo on FB: how do you want viewers to feel?

Just as important, the question to ask before you finish anything, before you hit send, before you upload: will the viewers feel what you want them to feel?

 

Stay Positive & Voice Matters

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What’s A Successful Connection On Social Media

What’s A Successful Connection On Social Media

Helicopter Leaves Complaint

Does responding to complaints, peeves and criticism establish a successful connection? Does it build brand loyalty? Does it lead to a developed friendship. Does it equate to a sure future positive interaction?

A successful connection on social media is when someone shares their dreams, their stories, their hopes and memories and jokes with you. It’s when you can engage in conversation, knowing you’ll converse again in the future. It’s when you look forward to interacting again.

A business who only responds to complaints on social media isn’t building their brand, they’re just keeping it still, stagnant, stationary.

And you know what I say about standing still.

 

Stay Positive & Suggestion Time

If I tell you how much I hate having helicopter leaves stuck to my car? How can you turn that into a successful connection? Tweet at me @thegarthbox

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A Riff And Reward For Reading (Self-Promotion On Twitter)

I use Twitter to interact with people and it peeves me when people use it to spam. I can deal with the links and self-promotion in my feed. What I can’t stand is when I get a direct message that is so obviously programmed. There’s a picture of a person, but the message is robotic. The latest is from Alex Mathers who is exceptionally smart and produces really sweet content, but his promotional methods are…questionable.

So impersonal

Occurrences like this remind me of my post about Pandora advertising its alarm option even after I had set the alarm up.

If you’re going to promote, then quit promoting once your customer does or buys what you’re promoting. Think of the last thing you sold to someone. Once the exchange was made, you didn’t keep telling them that they should buy what is now in their hands. Right?

Anyway, to thank you for reading this rant, I’ve taken the common questions asked by working creatives that Alex answered on his blog and have answered them in my way here.

1. How do I find my first clients if no one knows me?

Try making a better product or service first. If that doesn’t work, then you need to create something different. Skip all this hassle by figuring out what people in a tribe want before you establish a product or service.

Getting clients isn’t hard. Creating something people want is.

2. Should my style appeal to what is in demand or be about what I enjoy?

You know the answer to this. Both.

3. How do I earn more?

Easy things aren’t scarce. Hard things are scarce. Scarce things have value. By doing something hard, you’re creating something of value. The more value, the more you can earn.

4. How do I know what to charge for my creative work?

Charge what you would pay for it. It’s damn difficult to sell something for $1,000 if you don’t believe it’s worth that much.

5. How do I move from full-time employment to going freelance?

Slowly. But that doesn’t mean you don’t need to work your ass off for it. Wake up earlier. Go to sleep later. Cut the little things out of your life until you make the transition.

6. How can I sell more of my stuff without being too pushy and ‘salesy’?

Read one book on sales. That’s all you need. They all say the same thing. After you read it, go take a job in sales. I did for a month and practiced what I read in the book. The only reason you don’t know how is because you’re not forcing yourself to figure it out.

7. I don’t have any time to spend on my creative career. What do I do?

Quit lying to yourself. We all have 24 hours in the day.

8. How do I network with people if I’m introverted?

 Watch this

9. Do I need to understand the basics of running a business to succeed?

Do athletes need to understand the basics of their sport in order to perform at the Olympics? That’s where you want to go, right? To the top?

10. How long do I need to spend working to become an expert at my craft?

If you simply won’t move forward without knowing, they say 10,000 hours. How long isn’t important though. What matters is how well you work to become an expert, not how many hours.

11. How do I balance my job, social life and creating in my spare time?

Understand that you’re on a teeter-totter and you’re on it with someone who weighs a bit more than you. No one consistently balances. Prepare for the constant give and take. It’s what makes it worth it.

12. Why can’t I get motivated about what I do?

You’re afraid of something. Figure out what it is and proceed to dance with it. (Also search “fear” on my website, I write a lot about it.)

13. How do I freelance without getting lonely?

By creating something that makes people feel less lonely.

14. I never get any jobs through social media. What am I doing wrong?

You need to use social media to make connections and meet people. It’s when you meet people that you get offered a job. More people get jobs from people, not tweets; they get them in person, not online.

15. How do I get more likes on Facebook?

First ask yourself if that’s where most of your revenue is coming from. If it’s not, then spend more time where the revenue is coming from, likes will follow from that.

If you do get most of your revenue from likes on Facebook and want more likes, then offer more on Facebook, showcase people who use your product or service by giving shout outs or uploading photos (people love sharing photos that they are in) and be entertaining. Most Facebookers go on to escape the real world. Ask yourself what you have to offer.

16. I have disrespectful, crappy clients. What do I do to change this?

Fire them.

17. I lack the confidence to share my creations with the world. How can I increase belief in my work?

There’s no solution to this. Don’t listen to people who say there is a solution, all they are setting you up for is an uphill battle. What you can do is start by not caring who believes in your work – so long as you do. Build it and they will come.

18. How do I get more traffic to my blog?

Ads work. More content works. Multimedia helps. Getting content published elsewhere will guide others to your blog. The two best steps you can take, though, is to connect with more people outside your blog and to wait (but don’t stand still, that’s not what I mean by waiting. People die standing still).

19. Is it better to be a jack of all trades, or a master at one?

People will ask you what you are an expert at or what your superpower is. Have one. Then know a little about everything else. Enough so you can make friends with people who are experts in all those other things. Now you’ve built a team. Now no one will ask what you’re good at. They will see you as a leader.

20. What is your single biggest tip for succeeding as a solo creative?

Know what success means to you.

21. How do I develop a unique style?

It’s a pain, but writing as much as possible helps. And try caring just a little bit less on whether people approve of your unique style. I laugh when someone calls someone else weird. They make it sound like it’s a rare thing. We are all weird.

22. Do I need a university degree to succeed in this game?

Not exactly in this game. But, in the game of life, it helps a ton.

23. There is so much competition out there. How do I stand out?

You don’t need a million followers to make a million dollars.

24. Why does no one follow me on social media?

Well, I would follow you if I’ve heard about you and like you. If this is the same for others, then either they haven’t heard about you or don’t like you.

 

Stay Positive & Follow Me @thegarthbox (but don’t expect spam messages)

Your Audience Is More Open Than You Think

When you create more connections, you’re bound to be more open. That’s something I love about the current state of society and the people in it.

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Part of me feels that I have Facebook and Twitter to thank for making people more open. Another part realizes that it is just a beneficial byproduct of the connection economy.

Yet, I see businesses and freelancers running with their arms held close to their chest so they don’t hit anyone, so they don’t make themselves open, so they don’t seem vulnerable. This is trite and counterintuitive.

I can barely begin to tell you how many people have told me things about themselves and their lives that they would never have mentioned eight years ago. Respectively, I owe it to them to be just as open (which is in our advantage).

It’s not a matter of mutual generosity, it’s more a risk at creating a symbol of trust.

This calls for you to reciprocate that risk. When you see that others are doing or acting as you do, you feel comfortable, you feel in place, you feel more willing to trust and invest in what that person is offering.

Just the same. If you want the business of those who are very open about themselves and their lives, you need to be open too.

This is why storytelling has become the largest importance of businesses, why brand matters, why sales are made on trust, not shininess.

 

Stay Positive & Open Sesame

Garth E. Beyer

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Worried About Your Idea Being Stolen?

A lot of people don’t follow through with an idea because they think others will just rip it off, essentially stealing it.

Aside from the fact that their idea was likely stolen from some other artist anyway, I’ve decided to write today with the intention of putting this worry of theft to rest.

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A great idea never just happens. A great idea is a good idea actually executed, created, put to the test. Great ideas require a deep investment; both time and emotion. The myth is that great ideas are worth hanging on to.

They’re not.

If the market sees a great idea become a successful idea, then the market will naturally spit out artists that will attempt to mimic your great idea. Twitter became a success, and then dozens of other apps that run just like Twitter were developed.

Do you believe the founders of Twitter are still there running it? Think again.

They are off creating something else while the market is wasting its time and energy on replicating (stealing the idea) of a successful business to earn small profits off the laggards.

If you have a good idea, implement it and turn it into a great one without the worry of it being stolen because if it’s a great idea, it will.

And that goes to your advantage because you’re off developing the next great idea while everyone is trying to steal your first idea.

Having your idea stolen just means that you’re in the lead.

 

Stay Positive & Keep Creating

Garth E. Beyer

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The Three Whales

Twitter Whale

The killer whale and the serial whale are always out to get you.

The killer whale is that large weight holding you back from completing your project (or for some, starting it). The killer whale, well, kills. It kills your passion, your motivation, your hope, and eventually your art (or for some, just the idea of it).

The serial whale is the whale that you actually come face to face with while you’re doing the hard work of making your art. The serial whale doesn’t communicate through loud screeches and cries. No. The serial whale has a voice that it uses to tell you you’re not good enough, that your goal can’t be reached, that you should just give up. (Who knew the little voice syndrome was actually a whale talking to you. Things get more and more weird.)

Then you have the fail whale (pictured above).

The fact the whale is smiling says more than words can right now.

 

Stay Positive & The Fail Whale Is Okay, It’s The Other Two That Need To Be Poached

Garth E. Beyer