Unlocking Potential #16: Q&A With Chris Brogan

chrisbrogan-2014-Credit via Raul Colon

I have to admit, I squealed a bit when Chris’s assistant emailed me back stating Chris would be game for a Q&A as part of my Unlocking Potential series.

Chris is full of wisdom, insight, and complete passion when it comes to marketing and living life to the max. His way of working and writing has gotten me to expand my mindset to be a bit more okay with being a bit more weird.

As Chris would agree, weird is good.

Without further ado, please welcome, Chris.

Q: What’s your story in three sentences?

I started out by writing a blog that got more popular. I helped many businesses figure out how to be human at a distance. I continue to help people find ways to build their business by understanding where they belong and how they can better serve those people.

Q: Alright, that was rude of me. Use some more words to explain. How the heck did you build such a strong tribe?

I rarely need more words. The people who I’ve surrounded myself with are people who seek to be of service and who seek to connect others. Growing capabilities and connections. It’s an easy model.

Q: What have you come to find are the two or three most effective ways to get people to share a product, a story or a blog post with one another?

I find that people share what they feel resonates with them. Where most folks get it wrong is they seek numbers, not resonance. Why try to get “everyone” to see what you do? Share it with the folks who feel they belong in the circle with you. They are who want the information in the first place.

Q: What are three qualities you think every person aspiring to be a successful entrepreneur need to have? Why these three over all the other qualities?

I think entrepreneurs need to be service-minded, need to be brave, and need to be eager to share their resources at every turn where it makes sense. I think these three are great because they set up a simple framework for persistent growth of the self and of one’s networks.

Q: I asked John Saddington, who was my 11th Unlocking Potential interview, this same question. What is the biggest challenge you’re seeing today’s entrepreneurs facing?

I think most of the people calling themselves entrepreneurs are actually just people trying to make and sell things without the mindset of serving a particular group of people. They lead with the question “How can I make money” instead of “how can I help someone else succeed?”

Q: Would you tell about the most recent time you had faced a huge challenge yourself and how you did or didn’t overcome it?

I face challenges daily. I think the theme recently is, “Be willing to be even more humble and learn what you aren’t fully understanding.” That lesson keeps being introduced to my life, so I’ll keep learning.

Q: What are you afraid of? Really. Emotionally.

I’m afraid of sharks. I’m afraid of not being able to provide. I’m afraid that my ability to serve will somehow miss the people who most need what I can do to help.

Q: What are a few habits you’ve developed that were essential to your success?

I’m an expert communicator, so that serves me well. I’m very driven to produce. I’m very disciplined. Those really all help.

Q: What is something you haven’t shared with your tribe yet about yourself?

It’d be really hard to figure out what I haven’t shared. I’ll talk about anything. Poop. Sorrow. Depression. Whatever. I’m a fairly open book.

Q: Right now, in the present moment, what would you do or create if you had unlimited resources and time?

Another universe.

Q: Where can people find your remarkable work and what is the best way for someone to reach out to you?

I’m pretty easy going. chrisbrogan.com is a good enough place to start. Grab my newsletter and hit reply. I write back. 🙂

 

Stay Positive & Learn What You’re Not Fully Understanding

Unlocking Potential #14: Q&A With Rob Shapiro

Rob Shapiro

I’m glad I went down the path of Journalism as well as PR. Without my passion for journalism, I may not have come across Muck Rack, and, by extension, Rob Shapiro.

Rob does what everyone linchpin needs to do: connects, creates, and crushes it.

If you’re clicking into the Unlocking Potential series for the first time, you can always go back to read the past Q&As with remarkable people here.

Without further ado, welcome, Rob!

1) What got you into entrepreneurship? (What’s your story?) Why entrepreneurship?

I’ve always liked building things – especially things that people value enough to pay for. I don’t know the exact moment I started playing with LEGOs (my mom and dad definitely do), but they were certainly my first creative outlet. I started my first “business” around 7 years old when I bought a snow cone machine from SkyMall (R.I.P) and sold cups of flavored ice at neighborhood softball tournaments. My next venture was to design and create prototypes of a combination bookmark/glasses case.  By high school, I was designing and selling t-shirts that featured our school’s basketball players in unique situations (like our starting five as the heads on Mount Rushmore). Making things and selling them to people who wanted them was not only fun, but just seemed the logical thing to do.

The real entrepreneurial bug bit me during my freshman year of college (majoring in graphic design/communications). I was heading home for Thanksgiving and tragically left my computer on my dorm room desk. Sitting at the airport, I needed something to do. So I bought the book with the coolest looking cover I could find– Gary Vaynerchuk’s Crush It!: Why NOW Is the Time to Cash In on Your Passion. I finished the book in 24 hours and quickly realized I wasn’t thrilled with the direction my life was headed. I had no idea what I wanted to do or who I wanted to be, and I absolutely could have been labeled as an emotional mess. At that moment (literally Thanksgiving night), I decided to transfer schools, focus my college studies on entrepreneurship, and build out my toolbelt with business and creative skills.  I wanted to be prepared for when I found my passion (whatever that proved to be), ready to cash in on something I truly loved.

2) A quick look at your LinkedIn/Muck Rack profile shows you’ve left a lot of breadcrumbs in the startup and marketing industry.  Where do you find your motivation to keep creating, keep connecting and keep making your mark?

I have a lot of energy and passion for achieving success.  But I still haven’t figured out exactly what being successful means. That makes it easier to continue trying to find opportunities and adding new tools to my entrepreneurial toolbelt. Frankly, I don’t know if I even want to have a definition of success. I’d rather keep hustling after the unknown.

3) What are some signs of a born entrepreneur? Any skills that define a destined business owner?

A long time ago, someone told me that you either build the product or you sell it. While there is some truth to that, I think that born entrepreneurs have an inherent knack for both.

Outside of that, it’s incredibly difficult to associate a specific skill with any enormous group of incredibly unique people. However, I think one of the skills successful entrepreneurs share is the ability to delegate. Most business owners understand they can’t do it all themselves.  Finding people who bring value to their organization or project is crucial for scaling anything.

They used to say in the civil war that the laziest people became generals because they often had great ideas but weren’t able or willing to go fight in the battlefield. I don’t think that’s directly related, but it’s a short story I’ve always found ironic and fascinating.

4) What are three habits every entrepreneur must develop to be successful in business?

There are a lot of smart, talented people in this world. I think what distinguishes entrepreneurs from everyone else is the ability to work harder, faster and smarter. If you learn how to hustle first, (the other two) more habits will come.

5) What do you regularly see entrepreneurs, business owners and startups fail to see and do? Essentially, what’s preventing them from being successful?

I don’t think there is enough true dogfood-ing going on in most businesses. A lot of entrepreneurs see a market need, fill it with their product, think their job is done and that the solution will continue meeting their customer’s needs. When a product is adopted into the market and the initial problem is solved, the customer’s needs continue developing and the product should too. For continued development, it is so important to sit down with those using the products and truly understand that user’s story (why/how they’re using the tools).

I know we’re all so busy, but it’s something I think more people could dedicate time toward in their day-to-day. It’s proven to be insanely valuable for me and actually saves me time in the long run. Knowing my customer definitely helps me make better decisions more quickly.

6) Do you have a business or life motto you follow?

You never know what you’re best at and capable of until doing until you try.

I’d still like to find out if I’m a really good NASCAR driver, I’ve just never had the chance. I always love a good challenge because it’s an awesome opportunity to find out about a new skill I didn’t know I possessed or identify an area where I could be stronger.

7) For readers who are unsure what their muse is, what would you suggest they do to find it?

Learn how to be alone. It sounds a bit depressing at first, but you can learn quite a bit about yourself if you’re willing to be your own wolfpack once in a while. Don’t be afraid to eat a meal by yourself without checking your phone every few minutes. Find a time to grab a coffee and stare out the window and have some serious “me time” to let ideas and thoughts bubble up to the top of you brain. Giving those thoughts consideration, no matter how obscure, can be quite energizing and quickly can provide a spark that can start your fire.

8) What makes a business or even a public relations or branding strategy remarkable?

This is a tough question to answer, because there are a ton of remarkable strategies out there. I think a commonality between them is that they are well thought out with the eventual customer in mind. Sometimes it’s so easy to think about good ideas for a business, but if that idea doesn’t resonate with your customer, it’s not gonna provide the needed bang.

For PR strategies, I think it’s all about providing value. Our company, for example, ultimately should be providing value to both the journalist and that journalist’s audience (hopefully their customer). Whenever providing value for someone else – in any facet of their life – it’s far easier to build real relationships. Real relationships quickly translate to customers.

9) What is the best way a business owner can get coverage by the press? Could you share an example of a business that did it right and got the spotlight?

Try your very best to build real, human relationships with journalists and people that can help tell your story. It shouldn’t be terribly different than any other facet of your business. You probably try to build real relationships with your customers. Why not do the same for the people that help you communicate those very same customers?

I constantly see business owners and PR people who assume their company’s unique story is that they’ve started a business. When you’ve got a unique founder or a product that’s truly first to market, that may work. For everyone else, we need to be more creative. If your business helps connect two groups of people that otherwise wouldn’t have found each other, you may be better off sharing the details of their success stories, rather than the fact that you’ve been trying to start this business for the last X years.

10) How do you make sure the best results are always achieved in what you do?

I put a lot of emphasis on instincts and critical thought. Instincts help you make decisions quickly and on an emotional level. To balance that, thinking critically about those emotions and instincts can be a logical and rational process. With that balance, I find that I’m able to quickly assess situations, be it from previous experience or foreseeing potential future events, and justify those ideas with more traditional and rational logic.

That being said, I’ve learned a ton on this from everyone I work with at Muck Rack – specifically our co-founders Greg Galant and Lee Semel as well as our Senior Vice President, Natan Edelsburg. When I first started at the company, I too believed that I always needed to produce the absolute best/perfect results (I’m definitely part perfectionist). They were quick to push me in directions that asked for less perfection and more experimentation. Instead of searching for the best idea that I assumed would produce perfect results, I’ve learned (and still work on) creating multiple ideas with various inputs and outputs, to produce a multitude of results. It’s a rather awesome process as we often find a few ways of accomplishing goals and producing multiple “best results.”

11) I know you well enough to know you’ve got a list of ideas and projects you would like to see to fruition in the future. What’s the project you would start first if you had all the resources available for it?

You’re absolutely right, and I’m incredibly lucky to be working on the team that gets to see Muck Rack to fruition every day – something I don’t plan on stopping for a while. I am a bit of a dreamer. I am constantly coming up with different ideas, but I’d actually prefer to think about who I’m working with, rather than what I’m working on. I want to work with the best – no matter what they do.

If you absolutely made me answer this question, I’d keep doing everything that I’m doing today, and start putting together some plans for a vineyard with an awesome selection of pickles and olives. I really love pickles, olives and wine.

12) Lastly, how can people connect with you? There a place people can go to see what you’re up to? Any way readers can show their support for you? (Shameless self promotion here)

Absolutely, I’m based in New York City and always down to grab a beer or cocktail to chat about any and all ideas.

I also use the internet to build relationships with people. You’ll find my Twitter account is a bit more Muck Rack/business focused.  If you’re interested in that world, follow me at @rob_shap. If you want to get to know me as me, head over to my Instagram account.

If you’re curious about what we’re working on at Muck Rack, want to chat through your companies PR strategies and how to build better relationships with journalists online, shoot me an email at rob@sawhorsemedia.com.

Definitely do not be shy (especially if you like pickles).

 

Stay Positive & Go Create Real Value For Real Relationships

Unlocking Potential #13: Q&A With Ryan Paugh

Ryan Paugh

When researching for a story centered on entrepreneurs under 30, a friend connected me with Ryan Paugh. At the time, Ryan was at Brazen Careerist writing, speaking and preaching about career-management. He was big into entrepreneurship… still is.

Like all the others on the unlocking potential series, Ryan is a linchpin. He is the source, the center of many entrepreneurial circles, providing resources and connecting people just as my friend connected me with him.

Without further ado… welcome, Ryan.

Q: You’re known for building epic communities. What does an epic community look like to you?

Ryan: An epic community is one that can help you unlock any door in your industry or trade. For communities like YEC and FounderSociety, we aspire to help our members gain access to everything they need to grow successful businesses.

Q: How did you get to where you’re at now? What’s your story?

Ryan: This is very geeky, but blogging changed my life. After I graduated college I started a blog with one of my best friends about Gen Y entering the workforce. Through the blog came my first business, Brazen Careerist, which was a free community for Gen Y professionals seeking career happiness.

Q: What’s the best and worst parts of being an entrepreneur?

Ryan: The best part about being an entrepreneur is having control over your own destiny. The worst part about being an entrepreneur is the toll it takes on your personal life and the lack of stability.

Q: What gets you filled up with passion and ready to take on the world, to go the distance, to be in it for the long haul?

Ryan: My family. Now that I’m a father especially, I find that I’m more motivated to be successful than I have ever been. I want my family to live the best life possible. I want them to see me as their hero.

Q: What do you see people regularly failing to do while starting a business? What would you suggest they do differently?

Ryan: Spending too much time on one idea is a common startup killer. Most successful entrepreneurs will tell you that they didn’t get it right on the first try. They had to iterate on their existing idea to make it work.

Q: What are four hacks you can share? They can be about life, relationships, getting a job, starting a business, whatever you would like.

Hack #1. Invest in a virtual assistant and outsource work that takes away from building your business. Challenge yourself to delegate at least one new thing per week to your assistant.

Hack #2. Perfect is stupid. Come up with an idea for a business. Build the minimum viable product (MVP) as quickly as you can and get it to market. Iterate based on feedback from your early customers to get better.

Hack #3. Become an early riser or a night owl and you will get more accomplished than 99 percent of the population.

Hack #4. Take care of yourself. You physical and mental health are strongly linked to your success.

Q: Here’s an open-ended question for you: What are your thoughts on waiting?

Ryan: Don’t.

Q: What about failure?

Ryan: Embrace it.

Q: Would you tell us about a truly challenging time and how you got through it (or didn’t!)?

Ryan: Without going into too much detail, I had a health scare a couple months ago that left me feeling mentally paralyzed. It took weeks for me to feel better and get back to my business. The reason I was able to take the time off that I needed to recover was my amazing team. At some point in the future, you’re going to need to take some time off too and it will go a lot smoother if your company can operate with you missing. Being a great leader means learning how to delegate to your team and trust that they can get the job done. You should spend time early on in your career getting comfortable with this. You’ll thank yourself later.

Q: What are three lessons people should know about building a community?

  • Community businesses are are some of the most difficult businesses to run. I love what I do, but it’s not an easy road to riches. There are plenty of other avenues you could take to get rich quick
  • Great customer service can keep a paying customer loyal even when the product still needs work.
  • People will pay a premium for a concierge-level community experience.

Q: What makes an idea or a business or a person remarkable?

Ryan: Vulnerability. I’m drawn to people, ideas, and businesses that are not afraid to be what they are even if that might lead to them being criticized.

Q: Any last advice you want to give someone in marketing or someone who is thinking of starting a business?

Ryan: Share your ideas with as many people as possible.

Q: Lastly, where can people find you and the remarkable work you do? (Shamelessly self-promote here.)

Ryan: The communities I’m currently building are YEC and FounderSociety. We also run a great startup advice website for early-stage entrepreneurs. Follow me on Twitter. I try to blog semi frequently at ryanpaugh.com.

 

Stay Positive & Go Share Your Ideas, Be A Hero, Start Something

Unlocking Potential #12: Q&A With Mariah Haberman

Mariah Haberman EAA

Welcome back to another Q&A with a remarkable marketer as part of the Unlocking Potential series. I heard about a woman named Mariah Haberman when I first moved to Madison, I found out she worked at the PR agency I hope to work at, and then I got to see her speak not too long ago. (Post about impressions and link to her presentation here.)

Mariah has drive, excitement, and more passion that I thought one person could have. It will be clear as you read on. Without further ado, welcome Mariah.

Q: What motivates you to get out of your bed in the morning?

Mariah: Caffeine! And lots of it! I am so not a morning person so the fact that I make it into work before 10 a.m. is a miracle in itself. That said, I can honestly say I have never dreaded a day of work. Getting to discover Wisconsin is a cool gig but I think working alongside amazing and talented people is just the best thing ever. (Also: Free Sprecher root beer :D)

Q: What business would you say you’re in and how did you get there? What’s your story?

Mariah: I have a weird hybrid role: I’m both a television/radio host and a PR and social media marketer.

I always dreamt of working in television. In fact, I can recall writing my sixth grade career report for Mrs. Herbers about my aspirations of becoming a news anchor. In college though, I threw those dreams out the window after coming to the conclusion that a television career in Wisconsin during a recession was a ridiculous dream to have.

So I picked public relations. And upon graduating from UW-Oshkosh, I threw a few suitcases in my tiny ’02 Corolla and with my shiny, new diploma in tow, I made the trek to Chicago. There, I worked as a temporary assistant at an entertainment PR firm. Next, I decided to freelance back in the Madison area and then I worked at a wonderful marketing agency in town.

Meanwhile, I spent three years competing for the title of Miss Wisconsin. That endeavor really reignited my desire to pursue television. So, I reached out to the one contact I had at Discover Mediaworks and asked if, by any chance, they’d ever consider letting me guest host an episode or two. After several months of back-and-forth, the crew finally invited me to come in for an interview and audition. Apparently, they saw something in me, and the rest, as they say, is history!

Q: What are four life lessons you’ve learned from following your muse?

1) Make things happen for you.

2) Be nice to people.

3) Own up when you’ve messed up.

4) Never take yourself or your work too seriously.

Q: You’re constantly putting yourself out there. How have you dealt with fear – be it of rejection or failure or even success?

Mariah: I hate to quote the most buzzed about kid flick of all time, but when it comes to being in front of crowds, you really have to just let it go. I’ll get nervous from time to time during the preparation of a big shoot or speaking engagement, but once I am on stage, or those cameras are rolling, I don’t even let myself go to that place of self-doubt. You’ve really gotta own it and believe in yourself, and when you make mistakes, you assess and move on.

So much of the television business I think is listening to your own gut. You are going to get people who absolutely adore you and your work. And the opposite of those people are Internet trolls :). I take it all with a grain of salt—both the compliments and the critiques.

Q: What do you do to continue growing in your field? Are there a few special practices or habits you think people reading may benefit from doing too?

Mariah: The idea of being stagnant or out of the loop as both a host and marketer downright scares me. I am constantly trying to learn and get better at my craft whether it be through improv classes or online marketing research—you name it. Regardless of how long you’ve been in the biz, learning is essential.

The beauty of working in the agency world is that you’re surrounded by folks who specialize in all sorts of things that you may not necessarily be an expert in. But making an effort to understand their work inherently makes you better at your own.

Q: What has been a major highlight of your work?

Mariah: A viewer reached out to me on Facebook the other day to tell me that he and his daughter make it a weekly tradition to sit down every Saturday morning and watch Discover Wisconsin together. Hearing things like that – from people who make our show a part of their lives – is the kind of stuff that sticks with me.

Q: What is one characteristic you’ve noticed every successful marketer has? Better yet, what the heck does it take to become a remarkable PR pro or marketer?

Mariah: Great marketers want to learn; they are asking questions. They are paying attention not only to what other brands are doing out there, but more importantly, they’re noticing what people care about, why they do the things they do, buy the things they buy, and hang out with the people they hang out with. I think a marketer has to be easily fascinated by and curious about the world around him or her—and I’d say the same thing applies to great TV/radio hosts.

When you understand why people do the things they do, the ideations, strategizing and executing for brands comes a whole heck of a lot more naturally. (It’s still a tough gig, don’t get me wrong!)

Q: Would you tell us about a time you almost gave up and what you did instead?

Mariah: Interestingly enough, I actually have to tell myself to let go of things more often. (Noticing a theme here?) I get invested too easily. I love to dream big and I think the upshot of dreaming big is that you tend to bite off more than you can chew. So while “giving up” often has a negative connotation, I really have to continue to remind myself the importance of walking away from the stuff I can’t or shouldn’t fix.

Q: How do you try to live your life? Do you have a life motto or a particular quote you stand by?

Mariah: Nah. No life quotes really. I just try to live life to the fullest…you know, find the silver lining in even the crappiest of days!

Q: What is a dream you have or a project you want to create that you haven’t had the time for?

Mariah: Sooooo many. I want to write my own book(s). Open a wine bar. Learn French. And piano. And how to cook (better). And more time for travel would be lovely!

Q: Where can people find you and your work? (Shameless self-promotion here!)

Mariah: Why, you can watch “my work” every weekend on your TV screens (or laptops or tablets or smartphones)! Broadcast guide here: www.bobber.discoverwisconsin.com/broadcast …and because social media is my thang, I’m pretty easy to find on Facebook, Twitter and Instagram 🙂

 

Stay Positive & Curiously Alive

Unlocking Potential: Interview #3

I was thinking about motivation (what’s new…). I thought about how much I love to motivate people, I mean, I live for it, I give motivational speeches and obviously I write a lot of motivational content. The question popped in my mind, what motivated me to motivate people?

I came up with two answers. The first is that seeing people like Zig Ziglar, Seth Godin, or my interviewee today Karthik, motivate other people. If there weren’t people motivating other people, nothing would get done in the world, it would be void of accomplishments that matter. The second answer is that I am freaking amazed at us, at people, at human beings. Our abilities are out of this world, literally. I simply want to bring out more of these godlike abilities in people, I want to continue to be amazed at a higher level which means I need to motivate more.

This is an aspect of the Unlocking Potential series. To motivate these artists and to have these artists be motivated to motivate other artists. If you are just jumping in, you can catch Interview #1 here and Interview #2 here.

Without further do,
Interview: Karthik Puvvada

As you know from my “Pick Yourself” post, I attended Seth Godin’s Pick Yourself event in New York a couple of months ago. This interview, the third in my Unlocking Potential series, is with Karthik Puvvada, a friend who I met as a member of Seth’s tribe. Karthik’s blog is one I visit often for, not so much for information on how to fail, be free and break the status-quo (although it’s loaded with it), but for a reminder that there are other people like me that have a truly unbelievable spirit for progress, an unstoppable force for enjoying life and making the most out of it in every way possible. This is only touched on in Karthik’s introduction to the interview and provides great insight to the rest of the Q&A. -Enter Karthik-

My story:

I’m Karthik Puvvada and I hail from India. And like most Indians, I was brought up in a very conservative and struggling middle class family nudging and budging my childhood dreams with whatever little money we had.  Since I was born into the era of  “Great Indian Outsourcing Boom”,  I was compelled to chose the well established path of becoming an engineer and to work at a software company that I disliked.

I was clearly unhappy with what I was doing with my life.  Modifying bits and pieces of computer software written by some other engineers didn’t seem appealing to me. Especially when I loved building things. Especially when I believed I should be able to create things.

As a kid I dreamt about robotics,  and that suddenly appeared to me as my next destination. Despite heavy peer pressure and uncertainty of how I’d manage the finances to afford such a costly technological degree, I gave all the entrance tests with full vigor and hope.

After a dramatic turn of events, and with help of some amazing people, here I am, in the USA,  doing Masters majoring in Robotics with full scholarship.  I started believing in dreams even more from then.

This phenomenal dream-come-true incident in my life changed my perspective totally. It gave me enormous CONFIDENCE to go get what I want in life. I started reviving my half-killed dreams from childhood.

Writing is one.

Q: What would you die without?

Fire in the belly.  If there’s going to be a day when I feel sapless about my dreams, and give up on them, that day, you can proclaim me dead. Officially. I don’t see any reason to be called alive when I’ve killed my dreams. I am what my dreams are. The rest is just a piece of flesh.

Writing, film-making, advertising, technology startups, for now I’m in love with these. So badly that I can exchange going to heaven for a chance to live my dreams.  This feeling, the feeling of otaku, the feeling of going any far to follow your passions in life is what I call “fire in the belly” and that is something I can’t afford to live without.

Q: How much time does following your passion consume each day? What is a typical day in your life’s conquest?

It’s an interesting question because the time it actually consumes to me is irrelevant.  I rather count it based on whether I had done the task I intended to do for that day or not.

Consider blogging. Sometimes it takes 20 minutes to write a blogpost, and sometimes 3 full hours. The beauty of imagination is it’s without limits. All kinds of limits, including time.

But, yeah, if I look back and estimate an average number, I think I spend around 2hrs per day on writing. The rest of time I spend on my other passions.  And on sleeping.  And on eating. And wait, on bathing too.

Q: How do you go about searching and finding motivation/inspiration?

Two things. One, I go outwards into the huge sea of knowledge online and offline and try to find stuff that stimulates my thinking. Something that pushes me away from my comfort zone. Something that provokes my mind, into action.

Steve Jobs, Seth Godin, Malcolm Gladwell, Mahatma Gandhi, Ayn Rand, Friedrich Neithzche, Swami Vivekananda,  Gautam Buddha, Pablo Picasso, Vincent Van Gogh, Randy Pausch ,Jon Goethe, Rabindranath Tagore,  Aristotle,  Michelangelo, David Ogilvy etc.

I read a lot about these incredible people. And their incredible faith in themselves that they can change the world.

Second, I go inwards into myself finding resonance for all that I read. There is a deeper level of consciousness in your own self that you can actually unleash if you poke it long enough.

It unravels an incredible urge that was within you all these years to do something in this world. To make your presence felt. To shake the world gently. Not for the heck of fame or money,  but to leave a legacy in the world, to leave a story of yours, to write your own destiny. This motivates me frantically. Sometimes, the motivation stays for weeks and drives me nuts to do something I thought I couldn’t do earlier.  I will elaborate on this in the further discussion.

Q: What two habits have you developed that produce the best results?

Over the past 2 ½ months, the greatest habit I have developed is the habit to develop a habit.  Like I wrote here, it was extremely painful for me to write everyday initially.

Most amateur writers would know that, after a few days, the challenge of writing something original is by itself a challenge and to do it every single day makes it even more of a nightmare. But still I didn’t give up. There were days where I sat with my laptop for hours and yet couldn’t produce an interesting write-up. But still I didn’t give up.  I tried just once more. That made the difference I think.

I once wrote, “The greatest thing about doing the greatest thing is actually doing it.”

So I knew there is no red button.

Though it didn’t look appealing to me initially, I realize how accurate Steve Pavlina was. He speaks about creating a habit, like a ritual everyday and doing it for 30days. Non stop. If you can pass this phase, most likely you are already enjoying what you are doing and you’ll want to continue. Makes total sense to me.

So, the two habits I’ve developed are a) develop a habit and b) develop a habit. Damn, that is the single most important thing.

Q: Do you plan on shipping a tangible product? Any ideas?

Yes. First, I want to finish up a new screenplay that I started last week. It’s a sci-fi mystery about a delusional scientist on a marooned island.

Second, I want to film an already existing script that I have. It’s going to be about fortune cookies in 3 different countries.

Third, I want to write an ebook, with illustrations, on my most favorite theme, “failing”. I love failing. I think that’s the best thing that happens to me everyday so that I wake up with a better game plan.

Fourth, I want to start up a new project on advertising this September online.

Q: How do you conquer the troubles that come with trying to write every day? (Time, Writers block, etc)

Simple. Have an iron will. I earlier had a plastic one I guess. It would always give up on my dreams. But this time around, I took the pains to form an iron will. The will to do it at any cost. Anyhow. Anywhere.

I remember writing a blog post borrowing a friend’s laptop after having a tiring day of paintball shooting.  I wrote one in a vacation in Chattanooga. I wrote one while I was sick with a stomach bug. When I’m in my regular daily routine, taking time out for writing is easy because I would have planned the day accordingly. It was quite a challenge to do the same when I’m out on the roads travelling or camping etc. Still, the iron will to do what I wanted to do cleared the way for me.

I don’t do it for the count, I don’t do it for the world. I do it ‘coz I challenged the most important person in my life, Myself.

Writing block, well, here’s where the travelling inwards theory I spoke above helps me. Swami Vivekananda spoke volumes about the power of the mind. He says, the question is in the mind, and if you look deeply, and probe keenly, the answer too is in the same mind, just a few blocks away.

It was a fantastic eye-opener for me. All my frustration, disgust and restlessness vanish into thin air whenever I recall this, and I head straight into a peaceful self-questioning mode. And voila, it has worked magic so far.

Q: If you had to give one piece of advice what would it be?

“It’s not the deed; it’s the “doing” that you should attach yourself to.”

I wrote a post titled “Do you love the doing?”. I’d say it is by far the hardest advice anyone can ever follow. But ironically, it is the surest way to excellence according to me.

Q: I believe mottos are vitally important for motivation. Would you create a new motto right now for the readers, a motto they have likely never heard before?

Speaking about how important risk-taking in life, atleast once in a while is, I wrote, “Trust your guts, and remember it’s all about the journey, not the destination. No one jumps of a cliff to experience landing, but to experience flying.”  

The favorite ones I wrote are:

“When your ideas, energy and focus are united by one, you become divided by zero, Mathematically they call it, THE INFINITE!  Be that!”

“Be the king. But first, fight the war.”

Q: As you know, I am on a constant verge to learn new life lessons and share them with people. Do you have any crucially important life lessons you would like to share?

I only have one lesson in my life. The lesson of hope. The lesson of dreams.

Einstein once famously said, “There are two ways to live: you can live as if nothing is a miracle; or you can live as if everything is a miracle.” For me, everything has begun to appear miraculous once I started following my dreams. Once I opened my eyes and shunned my doubts. We want the perfect world. The perfect skills. The perfect people.

And hence we are eternally pissed off at what’s at hand. If you think about it, an email from a teenage artist in Europe telling you how much he loved your writing is a miracle. A subscriber asking you if you majored in English literature is a miracle. A counselor of anti-bullying campaign loving your blog you wrote from miles away is a miracle. What more you want?

Life opens up to the fullest when you are ready to see it positively.

I once wrote, the moon is the moon always, it depends on who you are to perceive it beautifully or full of scars.

Look at life differently. Be the most energetic person you have ever met. Surround yourself with tons of positivity. Make new friendships. With extremely positive people. Have the brightest glimmer of hope in your eye. Feel thrilled about little things. May be you’ll look delusional to your naysayers. But try new things. Fail at them. Fail often. Fail publicly. Have an extra coating to your chest called courage. Coz it takes just one time to get it right, and remember, you will never be the same person again.

Q: Where can people find you and your art?

I write my heart out at www.bethepurplecow.tumblr.com.

__________________________________________________________________________________

Stay Positive & Purple

Garth E. Beyer                                                                                       “moo”

 

 

 

Unlocking Potential: Interview #2

We’re now on our second interview of the Unlocking Potential series. This is a series of interviews I have given to a small pocketful of truly important and respected people. For some of these people, I have never really talked to 1 on 1 until I had the interview like interview #1 with Rose Kendall. Other people like today’s interview, I have only met twice in person and have had my expectations blown to the point I continuously keep in touch.

See, this is what the world calls for, what people seek when they need something. Linchpins, people who care, people who always do more than is asked and have absolutely incredible potential. Help me in unlocking even more potential by reading the following interview with Katie McBody.

Interview: Katie McBody

I’ve been lucky enough to come across this fitness Linchpin through an extension in the family tree. Katie McBody takes fitness to an entirely new level as you will notice in the interview below.

Q: Thank you so much for participating in this interview with me Katie. Before we jump into it, is there any background facts about yourself you want the readers to know?

I have always been active- but never knew my potential in the fitness world until I met my husband, he pushed me in the right direction and has helped me achieve many goals. I started rock climbing and skiing at the age of 4 and later in life I was an instructor in both fields, I was also a softball player into college and now I volunteer my time to coach kids.

Q: What is your life calling, your passion?

Fitness- our bodies were designed to move and I want to share my love of exercise with everyone (especially kids!).

Q: What three habits have you created to continue progressing in that passion?

1. Make time for myself- I schedule a couple hours a day to have alone in the gym/ track/ trail/ climbing that I can use to focus on pushing myself mentally and physically.

2. Involve family- my husband is active duty Army (currently deployed) but when he is home, we spend his lunch break together at the gym. Or we make time to go play soccer as a family with our 4 year old son. Our son also joins me on a lot of my track workouts and participates with modified exercises.

3. Set goals- even if they’re just little goals, accomplishing little challenges you set for yourself is a confidence booster and it keeps you motivated to keep going!

Q: Where do you find your inspiration?

I find inspiration from everywhere. My husband inspires me to keep pushing myself. We have a healthy dose of competition between us, which keeps us pushing our limits physically. I find inspiration at the gym, I’m fortunate enough to be able to train in a facility where a lot of Special Forces members train- so I watch them and try to “compete” with their workouts. I’m also inspired by my clients, especially the ones that show up and give it their all during our sweat sessions. It’s really rewarding to be helping someone better their life by getting them involved with something I’m so dedicated and passionate about.

Q: What is your motto? Why?

“Be yourself and watch it bother other people” I spent a lot of my youth worried about how other people viewed me. Getting older I’ve realized that it doesn’t matter. If you have “haters” it means you’re doing something right. I live with high moral standards and have found self confidence, I may as well be proud of who I am and stop trying to make other’s happy.

Q: What skills do you need to do what you do? How do you train those skills?

You need to get certified as a personal trainer, there are different routes (ACE, ISSA, etc) or college programs to get you there. And then you need dedication to learning more everyday. Be humble and realize that you don’t know everything, and you never will- so keep studying! I try to expand my knowledge and get certified in other fields (next steps is TRX and kettlebell certifications). Plus, I believe that a big part of being a personal trainer is looking the part! Would you want to take fitness advice from someone who was 40lbs overweight?

Q: What are three of the best benefits to exercise/eating clean?

The best benefits to leading a healthy lifestyle is the energy to always be ready to go! I love to fuel myself with good foods so I don’t feel sluggish during the day. One of my favorite fitness related quotes is “you wouldn’t put sugar in your gas tank- so why would you put it in your body?”

Q: What makes you unique, indispensable, a fitness artist?

I believe my level of competitiveness makes me unique- I don’t shy away from a challenge ever! I know I can be beat, but it makes me push harder. I’m indispensable because I have a vast array of fitness related knowledge and I’m skilled in other areas besides being a gym rat! I have worked as a ski instructor and a climbing instructor and I’m always excited to teach people new skills. I also have found a passion for teaching people to run, and run with proper form to reduce their chances of injury. Not too many trainers (at least that I have met) really take the time to teach the basics of how to run.

Q: As you know, my website is centered on life lessons. What are four life lessons you have learned from following your passion?

1. No excuses. Ever.

2. It’s okay to step out of your comfort zone- that’s where life happens. It’s also where greatness is achieved.

3. Set goals! Long term and short term. Reaching “mini” goals along the way is rewarding!

4. You can always do better- so keep pushing yourself.

Q: Anything else you want to add?

There are no excuses in the world of fitness. I believe in training without supplements- your results will last longer if you’re achieving it through eating well and exercising. Almost every injury can be prevented if using proper form- so if you’re new to weight lifting/ fitness please have a trainer show you form and technique.

You can “Like” Katie’s Facebook Page at http://www.Facebook.com/McBodyFitness or email her at mcbodyfitness@gmail.com

__________________________________________________________________________________________

Stay Positive & Fit in

Garth E. Beyer

Starbucks and CEO Howard Schultz (We Are #INDIVISIBLE)

Rewarding Everyday Moments

Before I even share the letter in which Howard Schultz has written to all of America, and before it is posted even more main stream this weekend, you need to understand the simplicity of judging a person like Howard. I have studied many of Starbucks marketing strategies as well as background info on the company and Howard. I have seen a few negative comments about Howard and I’d like to point out two simple details that will eleviate any negativie feelings.

First, Howard spoke at the Aspen Ideas Festival.

Taken from the Aspen Ideas Festival website, “For over 60 years, the Aspen Institute has been the nation’s premier gathering place for leaders from around the globe and across many disciplines to engage in deep and inquisitive discussion of the ideas and issues that both shape our lives and challenge our times. […] Imagine some of the most inspired and provocative thinkers, writers, artists, business people, teachers, and other leaders drawn from myriad fields and from across the country and around the world – all gathered in a single place, ready to teach, speak, lead, question and answer – all interacting with an audience of thoughtful people who have stepped back from their day-to-day routines to delve deeply into a world of ideas, thought and discussion. The week promises to be thought-provoking, meaningful and fun – true to Aspen tradition.”

Would a multimillionaire who is full of greed, who is evil or a terrible person attend this event, give a presentation and seek improvement in the world using this large of a platform? A platform that is centered on growth, on productivity and on trust.

The second minor detail which I hope no longer stays minor is the effort Howard has put towards employing Americans. Along with establishing the Create Jobs for USA organization, Howard has made America-focused choices such as creating a “new roasting plant in Augusta, Georgia that we could have located in Central America or Asia for 15% to 20% less, but we felt that creating 200 or so jobs domestically was more important.” [source]

Howard You Make A Difference

Before I share with you the letter Howard has written, it’s serendipitous that he has written this letter during a time period that I am doing an Unlocking Potential interview series with people who I know will make a different in their passion. It may also be coincidence that he shared the letter while I am in the final editing stage of my book Start Schooling Dreams (to be released at the beginning of August).

In Howard’s closing, he advocates for innovation and making a difference in the community to promote citizenship over partisanship. This is a major center of why I write. Everything I write is innovation, it’s to make a difference, it’s about unlocking potential in others, promoting people who care, really do care about learning, about coffee, about fashion about anything. These are the people who make the difference, these are the people who are like Howard Schultz, who are willing to stand up, speak out and try to create positive change, no matter how much resistance there is.

*More power to you Howard and even more power to those who have similar worldviews for change, whether it’s employment, civility, and politics or education, art and music.

Without further ado, you can read the full letter Howard Schultz has written to all of America below or click here to open it in a new window.

Creating Change In America

An Open Letter: How Can America Win This Election?

Friday, June 29, 2012

Posted by Howard S., Starbucks chairman, president and chief executive officer

 

On Independence Day, our country celebrates the promise of America.

It’s a day to remember that the principles that bind us together vastly outweigh what keeps us apart. The freedom to dream and the opportunity to create a better life – not just for ourselves, but for each other – has always defined our great nation.

I am a product of that American Dream. As a kid who grew up in public housing, went on to get an education at a state university and build a business, I am grateful for what this country has made possible for me. In turn, at Starbucks, we have always tried our best to honor our responsibility to the communities we serve.

And on this Fourth of July, our communities need all of us.

Across the country, millions of Americans are out of work. Many more are working tirelessly yet still unable to adequately care for their families. Our veterans are not being welcomed home with the level of support they deserve. Meanwhile, in our nation’s capital, our elected leaders are continuing to put ideology over real solutions. I love America, but we all know there is something wrong. The deficits this country must reconcile are much more than financial, and our inability to solve our own problems is sapping our national spirit. We are better than this. America’s history has showed that we have accomplished extraordinary things when we act collectively, with courage, creativity, and generosity of spirit—especially during trying times.

As we celebrate all that is great about our country, let’s come together and amplify our voices.

Let’s tell our government leaders to put partisanship aside and to speak truthfully about the challenges we face. Let’s ask our business leaders to create more job opportunities for the American economy. And as citizens, let’s all get more involved. Please, don’t be a bystander. Understand that we have a shared responsibility in solving our nation’s problems. We can’t wait for Washington.

At Starbucks, we are trying to live up to our responsibility by increasing our local community service and helping to finance small-business job creation with Create Jobs for USA. Our company is far from perfect, and we know we can do more for America. But we need your help. We need your voice.

Join the national conversation with #INDIVISIBLE. Starting today, I invite you to share your view of America, and how we can all put citizenship over partisanship. On Instagram, post a photo of the America we all need to see. On Twitter, provide a link to an innovative idea. Blog about who’s making a difference in your community; or on YouTube, share how you made your American Dream come true. No matter where you post, if you use the tag #indivisible, Starbucks will do its part to collect and amplify your voices.

To spark the conversation in our stores, your local Starbucks will proudly serve everyone a free tall hot brewed coffee on the Fourth of July.

Together, we can set a new tone in America. We hope you agree that doing so is a powerful way to celebrate our nation’s birthday.

In 2012, America needs to win the election more than either party does. It is time now to join together as Americans. It is time, whatever our differences, for us to strive and succeed as one nation – indivisible.

 

Stay Positive & #INDIVISIBLE

Garth E. Beyer