Eyes, money, subscriptions, they only matter when you act on the results of them. The number of clicks, views, RTs don’t matter unless you can develop a progressive strategy from the results. As Seth Godin notes, if you’re not prepared to change your diet or your workouts, don’t get on the scale.
The challenge of any PR analyst isn’t just to measure the measurable and adjust accordingly, but to find a way to measure the unmeasurable. How can you measure the trust you’ve accumulated with viewers? How can you measure the conversation you have on Twitter beyond impressions? How can you measure the brand impact, word of mouth, and references?
If you don’t get on the scale, how will you know how to change your diet or your workouts?
More importantly, if you don’t measure your habits, your body composition, your support system, how will you know how to change your lifestyle?
Stay Positive & Measure The Not-So-Unmeasurable
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