In The Box Podcast

Episode 17: Team Building Failure, Brand vs. Customer Voice, Self-Reliance And More – Podcast

On this episode of In The Box Podcast, we wrapped up our thoughts on luck, talked about why most startups fail, the difference between responding and reacting, and how much self-reliance is too much.

We also explored the idea of changing a brand voice to suit the voice of a publication one is pitching to and why many groups fall apart.

Give it a listen on itunes and subscribe.

Episode 17: Team Building Failure, Brand vs. Customer Voice, Self-Reliance And More

Luck – Trust that things will always work out.

Startups – Why do you think most startups fail?

Team building failure – Do many groups fall apart because of poor character dynamics or because the purpose of the group isn’t strong enough?

Brand vs Customer Voice – To get a publication or blogger to cover your business, should you choose your brand voice to fit their style or should you forget them and only seek out those who either speak or value your brand voice even if it doesn’t resonate with their own?

Respond vs react – How do you differentiate between responding and reacting?

Self-reliance – Is there such a thing as too much self-reliance?

 

Stay Positive & Is Your Purpose Clear?

How To Talk So As To Always Be Understood

There’s a universal voice out there.

Some refer to it as being human, others consider it vulnerability. Personally, I don’t have a name for it, but I do know it involves stripping all thoughts of being something you’re not.

In terms of pitching for clients, I want to be excellent and place a lot of stories. PR pros are told we can accomplish this if we follow a pre-approved pitch email and phone script (given some flexibility, of course, but not much).

The times I’ve had the best pitching experiences is when I’ve stripped down the layers of scripted professionalism. The times I’ve had the most heart-to-heart conversations is when I’ve stripped away the fear of appearing weak. The times I’ve written the most resonating blog posts have been when I’ve written in the universal voice.

When you’re speaking in the truest, most intimate voice about your life, you are speaking with the universal voice, according to Cheryl Srayed who wrote the story Wild.

When you speak in that voice, you will always be understood.

 

Stay Positive & Give It A Try (And Try Hard, You Will)

How To Get Comments On Your Blog

It's Time To Get Comments On Your Blog

This goes beyond asking at the end of the post for users to comment.

There are benefits to not allowing comments on your blog: no criticism, no trolls, one less things to keep an eye one, you may become influenced by what people say they want in a comment.

But there are also benefits to allowing them: there is often a diamond in the rough (positive feedback), it gives you a chance to connect with someone new, it allows you to practice not taking criticism personally.

Instead of asking readers to post a comment without reason, there are a few better options.

It matters what platform you use: If you’re gung-ho about getting comments on your blog post, you might be better off using a platform like LinkedIn. It’s much easier to put yourself in a community platform that has active commenters rather than starting a blog from scratch and trying to get comments. Think Reddit, Medium, LinkedIn.

Use your voice: I mean, really use your own voice, make each post you write personal. By doing so you are likelier to get friends and family and coworkers and colleagues to hit the comment button because they respond to you as a person, not as some robot spitting out information.

Make blog posts completely question based: Mental Floss does this in a great way with their Friday Happy Hour. This way it is less about you trying to interact with someone and more about getting your tribe to interact with one another.

I’m thinking of a number between 1 and 30. Guess it right and I’ll send a free PDF version of my book Transformation: The seminar that saved me from myself. Leave your guess in a comment below or tweet at me @thegarthbox

 

Stay Positive & Go Curate Some Conversations

Photo credit

[The Important] Steps To Building A Business

1) Build your business backwards

Why do you exist? What is your mission? How can you see your mission changing from when you start it to five years from now?

2) Trash the map

But still set goals. You don’t need an exact step-by-step plan. Why? If you didn’t know already, plans change. They always change.

3) How you sing in the shower

is typically the voice that will resonate best with people. It makes you vulnerable, humble, and human. You need to have a voice that sets you apart.

I also suggest dressing the same way each day, too. Steve Jobs built his image around the black turtleneck, jeans and white shoes. Seth Godin has his bald head. And I have my hair. Here’s a good read on this.

4) Clear the fog

Be forward with potential clients and customers. Tell them exactly what you can do for them. Be sure it’s remarkable. Don’t hold back, but still find ways to go the extra-mile.

5) Wear cologne

People can smell your enthusiasm, your excitement, your passion. If you don’t have those characteristics, you’re not doing what you really love. Anyhow, a great chunk of what fills customers with joy is simply seeing you filled with it. Use them as a mirror.

6) Acquire a dislike for vanilla

Do what others are not. Try what others have not. Dream like anything is possible, because it is.

7) Don’t get attached

Be ready to change, adapt, and overcome. You can prepare for this by returning to step #1.

8) Stay Positive

It always works out. But more importantly, it always works out for those who keeping working at it.

 

Stay Positive & Start Incorporating These Steps Now

A Bit On Voice

Without any legitimate training in the understanding of artistic material, you can tell good from bad.

You may not be a graphic design expert, but I trust you can look at a website and tell if it is designed really well.

You may never have touched an instrument other than the pots and pans of your mother’s cupboard, but I will bet you can tell when an orchestra is in harmony.

You may think you’re a terrible writer, but when you read something someone else has written, I just know you can tell if the writer has voice or not.

Everything in life speaks to us, but only if it’s given a voice.

A lot happens, rather, doesn’t happen when a writer fails to have voice in their writing. When there’s no voice, there’s also no humanity in the piece, no node for the reader to connect to, no electricity.

Peter Elbow refers to voice as juice. “’Juice’ combines the qualities of magic potion, mother’s milk, and electricity,” Elbow said.

By ‘magic potion’ he implies there is power in the words, power to change the reader’s emotions, power to produce an entire world in one’s imagination, power to turn someone’s worldview over in a pan and call it sunny side up.

In mother’s milk you receive the nutrients you need to grow. Voice is a way of using words to express how much you care about a subject, and, by extension, the reader. Words that nurture the reader, giving them all they need and more, those words have voice; you might even say your mother’s voice.

As for the electricity I have mentioned, it’s about conversation and establishing an experience. Do you know what I mean?

That, right there is a question I’ve posed to you through the written word. Your engagement level rose, perhaps you answered the question, perhaps not. If you did, that is because there is voice in my writing. Maybe you wanted me to explain more of what I meant or in your mind added to my side of the conversation.

Conversations have energy and develop experiences.

Voice, in a way, is energy. Words can touch a person, pat them on the back, tap them on the shoulder, and stroke fingers through their hair. If you type words the way you say them conversationally, that’s how to find your voice. Then you can proceed to clean up the flow, but not too much.

Elbow also disccusses the potential and often-occurring action of overcorrection. You may have voice in your writing and through editing, remove the voice. Making all the corrections you can, editing something so it reads and looks perfect, takes out the humanity of the writing, and humanity is what people connect with. Notice the spelling mistake at the beginning of this paragraph. It reminds you I am only human.

While removing all spelling errors doesn’t quite remove your voice, reworking sentences so they are completely grammatically accurate can. When you make writing flawless, the reader thinks a robot is talking to them. No one wants to be spoken to by a robot. Unless, of course, they are a robot.

 

Stay Positive & Everything You Do, Do With Voice

Awesome By Accident

I wrote about voice yesterday. When a group of mine (who did the same activity) commented on my short essay, they expressed how crafty I was by neglecting indentation. As you will read in my response about voice, I talk about not needing to be perfect because it takes the humanity out, the voice out. They went on to say how not indenting made my writing flow better and drive home my point. To be forward, I simply forgot to indent.

Goes to show many might love what you thought was a mistake. If that’s the case, might as well try making a mistake on purpose to make your writing or your work more alive. An accident isn’t always a bad thing, and an accident on purpose may be just what you need.

For those interested, you can read my short essay on voice here. (3-min read)

 

Stay Positive & Give Your Work Some Voice