The Reputation Sprint

Long Term Reputation

When launching a new project, you can be quick to sprint, but it usually bites you in the ass because first expectations are tough to shake.

Launch a blog and write daily, followers will expect that in the future, and when you stop writing daily because it’s not really you–those who followed you will stop.

Create an Instagram account for your photos and pay a 3rd party service to like and comment others’ posts for you? Well, you’ll build your following quick, but you’ll be judged by the work you put out there and the frequency of it.

A business that churns out content, but only sends out one newsletter each quarter–well, that’s simply a disconnect.

Don’t worry about being everywhere all the time. Be there when you have something to say. Be there when it matters to those watching, waiting for you to show up and say “Hey, I made this.”

Reputation is simply about consistency of how and when you show up. Are you doing now what you will be doing five weeks, five months, five years from now? We hope.

 

Stay Positive & Reputation Is A Long Haul

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Garth Beyer
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