The Values You Embody

Core Values

As you’re listing your business values, the list can get quite long. To help narrow down your list to 3-5 values, consider the following:

Distinguish between your core values and things you value. You may value confidence, but it might not be what you want your business to stand for.

Consider how the values you’ve chosen will help direct your business decisions. How do the values influence the way you work with stakeholders or whether you try to upsell or who you decide to buy product from?

When you’re tight on money or when staff leaves unexpectedly or when you’re getting pressure from stakeholders, how steadfast will you be with your selected values? If you can be convinced to leave your value behind (even if it’s only once), then you might want to consider a different value.

Do you wear the values like badges of honor? Do you mention them right when you start talking to people about your business? Are the values an integral part of your brand story?

 

Stay Positive & What Are Your Core Values

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Garth Beyer
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