Thinking Worker, Working Thinker

It’s often thought that there are thinkers and then there are doers. Moreover, that which thinkers think should be produced by workers and not the thinkers themselves.

A PR pro thinks of a new brand positioning strategy and calls the doers to see it through while she goes back to thinking, planning, strategizing. Is it right for their to be a divide between thinking and doing?

I came across this statement by art critic John Ruskin, “It is only by labour that thought can be made healthy.”

Thinkers may come up with good ideas, but it’s really only when they themselves see the idea through that they naturally turn it into something remarkable.

Just as the thinker falls short in their thinking when they don’t do, the worker falls short when they don’t think. That’s why there are so many products, services, business that don’t work; there is a disconnect between thinking and working.

 

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Garth Beyer
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