I’ve stepped into a number of breweries and brew pubs that have nailed it with the decor.
Their social media is on point and engaging.
Their staff is excellent.
But… you guessed it, their beer was sub par.
Too many entrepreneurs and marketers-alike focus on creating a buzz instead of directing their attention on what matters first.
If you boiled your business down to the one thing that must work for it to exist, survive, grow; What is it?
Are you doing everything to make that one thing remarkable first?
Stay Positive & First Things First
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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