What May Be Interesting To You

is extremely likely to not be interesting to others. That’s the largest problem that aspiring marketers, writers, artists, speakers, and storytellers alike are faced with.

Yesterdays story about running with the UW Womens rowing crew may have only been interesting to me and I felt like it needed to be shared. That doesn’t mean that it was interesting to others (you).

I went out with friends last night and you would think everyone had attention deficit disorder because no one would finish listening to someone tell their story, no matter how excited they were to tell it.

When you are trying to reach people, connect with people, win people over, you have to discover a way that your story is interesting to them.

And that requires a lot of emotional labor. Well worth it though.

 

Stay Positive & Interested

Garth E. Beyer

Garth Beyer
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