Really, though, what’s the status of the people you’re trying to change?
Are they trying to maintain their status? Are they trying to move up in status? Move down?
Everything one purchases is either to reaffirm they’re in the right place, to elevate where they stand or it’s to help them down a rung.
Many times, a business markets products that are all over the place in terms of influence on status. They try to upsell someone who wants to move down in their status and they ignore the person trying to move up.
It’s worth noting that the status they have is typically held in a small circle. People don’t go with the larger flow, they go with the flow of a very small tribe of people just like them.
Learn about the group, learn about their status and you’ll learn how to deliver the right message to the right people.
Stay Positive & Status Check
Photo credit
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