Failure doesn’t always mean your product, service, work or art sucks. In fact, most of the time failure means you’re trying to make it appeal to the wrong tribe, you’re trying to get it approved by the wrong people, you’re trying to please the wrong market.
It’s why you hear “that’s really poor marketing/advertising” more often than you hear “that’s a really sucky product/blog post/service.”
Who matters matters greatly.
Don’t scrap what you’ve worked hard to build, scrap who you’ve worked hard to build it for and seek someone new, maybe someone less famous. You’ll be surprised how far re-targeting gets you.
Stay Positive & Try Someone New Before You Try Something New
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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