The answer of who you can focus your marketing at isn’t everyone.
Nor is it a geographical territory or groups of people who have a shared interest.
Quite plainly, start marketing to those who have given you permission.
Marketing becomes more about caring, mattering, and giving than it does about getting attention when you focus on those who have given you permission to interact with them.
What no one tells you is that the more you market to those who have given you permission, the more people show up to give you permission.
Surely you can find 10 people who have given you permission, right? Start there.
Stay Positive & Permission Is Earned, Not Bought
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- A Story To Add - April 22, 2024
- Over-communication And Advertising - April 21, 2024
- How Much They Care - April 20, 2024
