It’s not worth your time trying to get it to perfect.
And getting everyone’s approval? Unnecessary.
Better to hear people say “You’re on to something here.”
That means you’re 1) Doing (something those who seek perfection often fear) and 2) On the edge (the place where “remarkable” is made.
Being on to something is a little risky. It might not work. The client might not dig it. It might not resonate with your intended audience.
But at least you tried putting something different out in the world. We have enough vanilla.
Stay Positive & I Scream, You Scream, We All Scream For Something Different
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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