The two areas that you need to have the most expertise in order for an idea to be successful are in your self and in your target.
Below are a handful of prompts (in no particular order) I’ve come across and that have been most helpful to me in ensuring I’ve tightened and targeted my ideas for success.
Go ahead and do the work of answering all of them, you’ll be thankful you did.
- My product is for people who believe_____.
- Who loves what you do?
- Who has the problem you can solve?
- I will focus on people who want ____.
- Who tells their friends?
- I promise that engaging with what I make will help you get _____.
- We made this because _______.
- Who makes you care?
- People need this because _______.
- Who is your muse, your right customer, your reason?
- Who waits in line?
- We do it this way because _______.
- We want to appeal to this customer because _______.
- Who can you help?
- This is the right thing to do because _______.
- Who buys the lot?
- Our company exists because _______.
Stay Positive & The Only Wrong Answer Is Not Answering
Photo credit and likely a HT to Seth, Bernadette and any others I may have seen these prompts from.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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