“I think that’d be really difficult”

I had an idea for an app, much like the Google Goggles. It came to me after I saw a wicked font on a banner. I thought to myself, why not create an app that takes pictures of a font and can match it for you. It’s like Shazam for writers and designers. In addition, it would link you to websites where you can download or purchase that font.

I pitched the idea to a friend, and my friend said, “I think that’d be really difficult. There are so many and most are licenses/pretty expensive”

So is anything else of value. My friend obviously isn’t into the risk taking, or the “if there is a will, there is a way” mindset, or even into the idea of just giving it a try.

I couldn’t help myself but reply back, “Yea, but nothing worth it ever came easy.” If anything, because his response was such, I am even more convinced that it could be a phenomenal product. What do you think? Have any ideas yourself? Do you get this type of response when you pitch them to friends? I hope so.

 

Stay Positive & So It Goes

Garth E. Beyer

Where To Start

That’s the question isn’t it?

You want to work for Twitter, you want to start a business, you want to kickstart your freelance career, or – in my case – you want to get into public relations.

Sure, you can read some books, bookmark some websites, favorite a few blogs and justifiably consume, but that won’t get you started. There’s no action to that; it’s passive learning and passive learning is preparation, not actual movement.***

The most solid way to start any journey is

with a conversation.

Screen Shot 2013-04-29 at 7.28.36 PM

An email, a tweet, a message is all that it takes to start. After connecting with @E_Humphrey, we conversed about the PR industry, we began interacting with each others tweets, and we even found out that we have a lot of the same connections in town.

And how did both her and I make those connections? It all starts with a conversation.

 

Stay Positive & Go Find A Mentor, A Friend, A Teacher

Garth E. Beyer

*** the exception is if you start a blog where you share what you learn (my pr box)

 

Getting Opinions

I’m an op-ed writer and one would think that I come up with my opinions and then spread them, adjusting based on feedback. As the saying goes, “my opinions change with new information.”

However, that’s only part of it. Before I have my opinion, I get others.

The problem with having your own opinion first and bringing it to your editor (your boss, your manager, your teacher) is that once you open it to them, it stays between you two; sharing it with others becomes the act of a traitor.

Your opinion becomes a treasure piece between you and the person toward the top of the hierarchy. Or in other cases, it becomes a piece that must be critiqued, but not by someone below their level of expertise.

When you have an idea, an opinion, or a thought for improvement, share it with as many people on your own level (or one close to it). By skipping this step, you turn your work into a commodity when it should be priceless yet free. When you skip sharing your opinion with others: your friends, your family, your coworkers, then you miss out on one of the most important aspects of having the opinion in the first place – they are the ones you are trying to reach/help/connect/improve. You’re not going to be picked by the editor, your boss, or the CEO, however, nor should you attempt to pick yourself for them. Get chosen by the millions of people around you, and trust me, if you’re opinion resonates enough, your boss will call you forward and you will know that you picked yourself for the sake of others, not for the sake of being called forward.

 

Stay Positive & Oddly Enough Opinions Emerge From Cooperation

Garth E. Beyer

Blink

Blink is an aberrantly exceptional book by Malcolm Gladwell, yes. But the action is something entirely significant on its own.

An artist notes, “on a good day blinking refreshes sight and brings clarity.” The act of blinking revitalizes focus and perception to the world, and I state this on no low-level.

If you were to walk around with your best efforts to refrain from blinking, you would experience every emotion on the right-wing of negativity. Alas, this is not necessary. In fact, for lack of a better term, I would consider us lucky that blinking is primarily involuntary.

It seems suggestive that in order to perceive, understand, inspirit and reanimate life, we must blink. What if we conceptualized blinking into our work and our art?

When we incorporate “blinking” into our efforts – whatever they may be – we are naturally prone to create more understandable products: alive, lit up, stimulated, lucid.

The only difference: this type of “blinking” is voluntary. Though, equally invaluable.

 

Stay Positive & Be Sure To Blink, And Blink Often

Garth E. Beyer

“That’s Disgusting!”

Sometimes I read incredible articles, uncertain if I will ever recall them again or if they have simply fell into that black hole I have in my mind.

Alas, my assumptions were countered.

Roughly four months ago, I read an article in The Chronicle Review called The Delights of Disgust. Today, not only four minutes ago, I sat down to write, a bowl of oatmeal from a local coffee shop next to me.  Whilst eating, I found someone else’s DNA in the form of bristle in my oatmeal.

While Justin Smith does exceptional work ruminating on the idea of disgust, humor, and humanity. I would like to make an aside that’s worth noting (with less sexual and political prominence).

Oh, and here is the picture of the hair. I went to pluck it out of my food and ended up pulling and pulling and pulling. “That’s disgusting!” Right?

HairInOatmeal

After putting the strand of hair to the side (as shown above), I continued to finish my oatmeal. The way I see it is this, will I let something disgusting (hair in food, smell of a fart, undercooked meat) influence my actions, but more importantly, my judgements?

For many who find themselves in a similar situation, would have complained, would have asked for a new bowl, would have ranted on Twitter, and would then avoid eating oatmeal for the next few weeks until the memory fades.

Aurel Kolnai, who in 1929 published an essay “Der Ekel” (“Disgust”) saw disgust as inherently paradoxical, to the extent that it is “a genuinely passive defensive reaction of the subject, … and yet, once aroused, it seeks out its object, as hatred does, in its entire significance, instead of unfolding according to the persona’s own condition.

Curiously enough, in any dictionary, “disgust” is juxtaposed with “humor.”

Since when did the demand of “smell my finger” become the force of what is disgusting, rather than the actual act of smelling the finger? And to the one asking, both the asking and the action of their finger being smelled is humorous. Is this not a perfect display of humanity? At the most basic level, something has an aroma, and we have the ability to sense it through smell. Then, the action of sensory perception leads to laughter. Yet, it’s not that simple, is it?

There are multiple variables attempting to dominate our lives, to make decisions for us, to dictate even. The major contributors to this dictation are morales, laws, politics, social structures and others.  I’m not sure about you, but I’m not comfortable with letting disgust control me. I think the list of factors that behest our lives is long enough.

 

Stay Positive & Human, In Control

Garth E. Beyer

 

Living Is Easy

Do one thing a day that if you died the next day, you would have been happy you did.

Most will tell you to do one thing a day that scares you. Others will suggest to play it safe. Many ignore both and just don’t care. These are hard to do, extremely hard. The amount of effort that goes into failure is insubstantial.

But, living… living is easy.

If I may add one note coming from the journalist inside me, if there is one thing I have learned from watching and reading news, it is that people die. Every single day. For different reasons, in different ways, procuring different impacts. People die.

Life can be cruel, but only if it has the first move. That’s where you come in.

Make that first move, every day.

 

Stay Positive & Live, That’s All You Have To Do In This World

Garth E. Beyer