People want consistency in their lives.
People won’t often tell you that they want the consistency. Some don’t even know they do. But their actions speak the thoughts they don’t see.
Consistency doesn’t have to be the same thing every day. It can be something new but familiar every day. (Dumb example: a person wants coffee every day, but they might be someone who is okay with a different flavor each day.)
Art without consistency is just a passion project, not actual art. The recipe requires both ingredients: passion and consistency.
If you get deep enough in the weeds of consistency, you find nuance (often confused with inconsistency. Dumb example: someone who is on a year long diet journey but covers their salad with ranch dressing).
Once you find the nuance, that’s when you can market differently to different people, have real empathy and make consistency really matter.
Stay Positive & Inconsistently Consistent
Photo credit
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