Not the stories you’re telling …
Not the stories you hope others tell …
What are the stories people are telling each other about the change you seek to make?
Google Home isn’t moving from the early adopter novelty to becoming widely used because Google can run ads year after year. It’s doing it because people are telling stories of it being able to turn their TV off when their remote broke or how it can share an answer a group questioned without singling one person out as the one who will go find the answer and report back.
If stories are just examples of the change you seek to make, then what are those examples?
There are examples, right?
Stay Positive & Design For Them