Good marketing is like success; it’s different to everyone.
And that’s the challenge for any marketer–communicate and convince others what good marketing is.
Is it anything that puts a smile on another’s face? Is it conversions? Is it profit at the end of the month? Is it how many calls a person can make in 24 hours? Is it about getting one person to leave and come back with a friend the next day?
Here’s a challenge: Define what good marketing is and have all stakeholders sign off on it.
Then there’s no confusion if what you’re doing is good or bad, working or not working.
Stay Positive & Sound Good?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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