Instructions Matter


Sure, very few read the instructions to begin with. So why bother?

Mainly so that the second time around, they can get it right.

Even if it cuts the number of calls to your customer service team (or you!) in half. It’s still worth the investment for others, and, you’ll learn quickly, for you, too. It’s incredible what you learn about your product or service when you write the instructions.


Stay Positive & Step One: Write The Instructions

[I bought a humidifier. Never read the instructions. And a year later it was calcified and gross. I found the care instructions online. No need to call, complain or let the brand know I never read the instructions that came with the humidifier. Second time around, I’ll care for it the right way. Oh, and I’ll be purchasing from the same brand, too. Why not?]

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Garth Beyer

Garth Beyer is a Madison-based writer and Public Relations Strategist focused on telling stories, running through trend-making PR strategies and trying new things in life.

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